🔍 Google's Elizabeth Tucker on core updates and more

Plus, Google supports return policy markup, new Google Ad Manager controls and more. [View in browser]() | [Share]() Jun 12, 2024 [Search Engine Land]() I had the privilege of interviewing Google’s Elizabeth Tucker, the person at Google who oversaw the latest core update, yesterday at SMX Advanced. I asked Tucker about core updates, why no one recovered from the helpful content update, Reddit surging, the AI Overview debacle, the Google search leak and much more. [13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced]() by Danny Goodwin pulls out some good quotes from the interview. But trust me, you are going to want to watch this yourself. You can register for free and watch it on demand at SMX Advanced. [Register for SMX Advanced here]() Barry Schwartz,Google core interviewer [Agital-6-11-24-NL]() SEO [13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced]() [elizabeth-tucker-barry-schwartz-smx-advanced-keynote-2024]() Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more. SEO [Google Search now supports return policy markup at the organization-level]() [google-logo-warehouse-1920]() A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. PPC [Google Ad Manager updates give publishers more creative controls]() [SEL-Blog-37]() Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset. Analytics & conversion [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [The path to personalization: A roadmap for marketers]() [Webinar_Tomorrow]() With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers? PPC [Google launches Google TV advertising network]() [Screenshot-2024-06-10-at-23.57.23]() The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns. [smxadv_300x250_this-week_static_a]() PPC [LinkedIn drops user targeting based on Groups data]() [LinkedIn]() LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU's Digital Services Act. MarTech intelligence reports [Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [3 PPC KPIs to track and measure success]() [3-PPC-KPIs-to-track-and-measure-success]() Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities. SEO [Knowledge base SEO: A comprehensive guide]() [Knowledge-base-SEO-A-comprehensive-guide]() Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more. Free online training [TODAY: Attend SMX Advanced online!]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Join us for Day 2 of SMX Advanced, kicking off with interactive meetups, an exclusive PPC + AI keynote with Aaron Levy (+ live Q&A), expert-level sessions on SEO, PPC, and AI… and wrap up with a late-breaking session with Mike King on the HUGE Google document leak! [Grab your free pass]() From MarTech - [The path to personalization: A roadmap for marketers]() - [Google launches Google TV advertising network]() - [Why RCS mobile marketing is set to go big in the U.S.]() - [The data analytics hierarchy: Where generative AI fits in]() - [Pega’s Blueprint for digital transformation]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()