🔍 SMX Advanced is TODAY

Plus, Google says focus on audience, new Google Search Console report, new Google Ads design and more. [View in browser]() | [Share]() Jun 11, 2024 [Search Engine Land]() 2024 has been another absolutely wild year in SEO and PPC – and we’re only about halfway through it. Need help making sense of it all? Join us today and tomorrow for the 17th annual SMX Advanced. Our absolutely amazing speakers, presentations and keynotes will equip you with the knowledge, actionable tactics and tools you need to deliver more qualified traffic, drive revenue and stay ahead of your competition. We’re kicking off SMX Advanced with a keynote interview with Google’s Elizabeth Tucker, followed by multiple sessions covering SEO (operationalizing generative AI, exploring Google algorithm updates, understanding retrieval augmented generation and many more) and PPC (lead gen advertising, mastering Performance Max, advanced PPC analytics and many more). [Register for SMX Advanced here]() Danny Goodwin,Managing Editor, Search Engine Land & SMX [Agital-6-11-24-NL]() SEO [Google to struggling sites: Focus on your audience, content quality]() [google-paper-fire-1920]() Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan. SEO [Google Search Console Performance report adds merchant listings to images report]() [google-product-shoe-photoshoot-1920]() Google now will show the merchant listing performance within the Google Search Image tab in Search Console data. PPC [Google Ads rolls out new design to all markets on Aug. 30]() [SEL-Blog-34]() Google Ads is rolling out a new, more organized design to all markets on August 30, 2024, retiring the old interface. Sponsored content [Understanding link velocity: Truths and myths]() [Serpzilla-header-6-4-24]() Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile. MarTech webinar [The personalization framework: Building blocks for exceptional customer experiences]() [Live-webinar-Reserve-your-spot]() With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers? SEO [5 reasons why your content isn’t working and how to create helpful content Google wants to rank]() [5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-Google-will-want-to-rank]() Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards. [smxadv_300x250_this-week_static_a]() SEO [Driving traffic to gated content and paywalled sites: SEO tips + examples]() [Driving-traffic-to-gated-content-and-paywalled-sites-SEO-tips-examples]() Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets. MarTech intelligence reports [Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [4 Performance Max segmentation strategies and how to leverage them]() [4-Performance-Max-segmentation-strategies-and-how-to-leverage-them]() Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account. Free online training [TODAY: Attend SMX Advanced online!]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Today and tomorrow, June 11-12: An exclusive keynote with the Google exec who spearheaded the March core update, expert-level sessions on SEO, PPC, and AI, engaging meetups, live Q&A with industry legends, a late-breaking session with Mike King on the HUGE Google document leak… it’s all yours for free at SMX Advanced! [Grab your free pass]() From MarTech - [Pega’s Blueprint for digital transformation]() - [B2B marketers say improving data quality is top priority]() - [Generating lower-funnel leads: Best of the MarTechBot]() - [Google: Audience focus, content quality are still the keys to SEO]() - [Big players vs. niche specialists: Choosing your martech vendors]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()