🔍 More searches, less satisfaction

Plus, reappealing GBP suspensions, B2B lead gen, site migration guide and more. [View in browser]() | [Share]() May 17, 2024 [Search Engine Land]() What a week! Google claimed its new AI-powered Search Overviews have increased Search usage, SEOs are still upset about the quality of Google’s Search results and content creators fear fewer people will click through to visit their websites. Google’s evolution to a Star Trek-like conversational experience was inevitable. We are, right now, watching the biggest shift in the history of search. Revolutions can be messy. And right now, Google sure is a mess. Dig deeper in [Google AI Overviews: More searches, less satisfaction](). And [register for SMX Advanced](), where we’ll share tactics and insights to help you as we move forward together in this new great Google unknown. Danny Goodwin,Managing Editor, Search Engine Land & SMX [MozconLivestreamTickets_300x250]() SEO [Google AI Overviews: More searches, less satisfaction]() [google-core-update-paper-explosion-1920]() What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google? SEO [How to reappeal a Google Business Profile suspension]() [What-to-do-if-your-Google-Business-Profile-suspension-appeal-gets-denied]() Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results. PPC [A better approach to B2B lead gen in 2024]() [A-better-approach-to-B2B-lead-gen-in-2024]() Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level. PPC [What is ad hijacking and how do you protect your brand from it?]() [Adthena-SEL-Article_Image_New-05-07-24]() In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection. MarTech webinar [A Practical Guide to Building Inclusive Brands]() [Live-webinar-RSVP-today]() Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. SEO [How to run a successful site migration from start to finish]() [How-to-run-a-successful-site-migration-from-start-to-finish]() Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility. [Conductor-2024-Q1-Spring-Summit-Paid_TDM-NL]() PPC [Snapchat outlines Three Es for advanced marketing measurement]() [SEL-Blog-11]() Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. PPC [Netflix ads tier hits 40 million subscribers]() [SEL-Blog-10]() Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech. Search Engine Land Awards [Earn the right to call yourself an "award-winning" marketer]() [sela24_1920x1080_d3-2]() The Super Early Bird deadline for the 2024 Search Engine Land Awards is coming up next Friday, May 24. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today to save! [Enter today]() From MarTech - [AI-powered martech releases and news: May 16]() - [24 customer experience misconceptions debunked]() - [3 reasons why digital video and CTV are booming in 2024]() - [7 tips for using marketing automations to drive leads]() - [Martech consultants are the secret weapon for conquering martech complexity]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()