🔍 Entity-based PPC strategies

Plus, Google adds Web filter to Search results and more. [View in browser]() | [Share]() May 16, 2024 [Search Engine Land]() Leveraging entities can significantly contribute to PPC success. It can help build a more comprehensive approach tied to a website’s relevance and authority, ultimately driving better performance and future-proofing marketing efforts. In [How entity-based strategies can contribute to PPC success](), Search Engine Land contributor Ann Robison takes you through three ways this strategy can be effective: - PPC keyword expansion - Improving PPC quality scores - Strategic audience targeting Anu Adegbola,Paid Media Editor [MozconLivestreamTickets_300x250]() PPC [How entity-based strategies can contribute to PPC success]() [How-entity-based-strategies-can-contribute-to-PPC-success]() Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments. SEO [Google adds “web” filter to only show text-based links in Google Search results]() [google-robot-searching-1920]() Google said the filter appears on the top of the results page alongside other filters. PPC [PPC landing pages: How to craft a winning post-click experience]() [PPC-landing-pages-Why-your-post-click-experience-deserves-more-attention]() Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience. Analytics & conversion [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. PPC [How to uncover hidden gems in your paid search accounts]() [How-to-uncover-hidden-gems-in-your-paid-search-accounts]() Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns. [Conductor-2024-Q1-Spring-Summit-Paid_TDM-NL]() PPC [How Google harms search advertisers in 20 slides]() [google-your-money-your-life]() The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. SEO [Unpacking Google’s 2024 E-E-A-T Knowledge Graph update]() [Unpacking-Googles-2024-E-E-A-T-Knowledge-Graph-update]() Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success. Advanced SEO, PPC, and AI training [See the SMX Advanced agenda]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12. [See the agenda]() From MarTech - [Alicia Arnold: Spotlight on the expert]() - [Why you should track your email’s long tail to measure success (plus a case study)]() - [Camille Manso: Looking forward with AI]() - [Not too hot, not too cold: How to build the perfect martech stack]() - [Google rolls out AI Overviews for more complex searches]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()