🔍 Mr. 900

Plus, Google Ads anti-audiences, future of SEO in an AI world, optimizing INP and more. [View in browser]() | [Share]() May 01, 2024 [Search Engine Land]() Barry Schwartz has been covering the search industry for more than [20 years](). In that time, he’s become the search marketing industry’s equivalent to NBA legend Wilt Chamberlain. Just as Wilt holds more NBA records than any other player, Barry has written more stories about search than anyone else has, or likely ever will. He’s also won many awards over the years, including Search Personality of the Year and Outstanding Community Service. Heck, a life-sized Barry cardboard cutout is a huge attraction at conferences he doesn’t even attend. And, oh yeah, his face was on the Nasdaq Tower in Times Square in New York City not long ago. Well, Barry added another milestone to his list of records and accomplishments this week. He has authored an astounding 900 articles at Search Engine Land (maybe even more by the time you read this). Thanks, Barry, for all you do here at Search Engine Land to inform and educate the search community! You’re a legend! Danny Goodwin,Managing Editor, Search Engine Land & SMX [MNTN4.29.24-Search-Engine-Land-Newsletter-Banner-300x250-2x]() SEO [Reminder: New Google Search reputation abuse policy starts soon]() [broken-google-robot]() Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5. PPC [Google Ads will pause low-activity keywords starting in June]() [google-ads-ai-1920]() Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months. PPC [How to transform your Google Ads headlines with anti-audiences]() [How-to-transform-your-Google-Ads-headlines-with-anti-audiences]() Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects. Analytics & conversion [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech]() On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. MarTech webinar [The future of search – and commerce – is social]() [Live-webinar-RSVP-today]() Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth. SEO [The future of SEO in an AI-powered world]() [The-future-of-SEO-in-an-AI-powered-world]() As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content? [smxadv_300x250_agendapreview_a-1]() SEO [Optimizing for INP, the new Core Web Vitals metric]() [Optimizing-for-INP-the-new-Core-Web-Vitals-metric]() Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. SEO [Tracking 20 years of search]() [Tracking-20-years-of-search]() Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023. Search Engine Land Awards [Make 2024 the year you take home the highest honor in search]() [sela24_1920x1080_d3-2]() Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today. [Learn more]() From MarTech - [Unlock marketing efficiency: The essential guide to martech stack optimization]() - [Brian McKenna: Spotlight on the expert]() - [Beyond the tech: Mastering customer data with a modern approach]() - [Modern email marketing: Data privacy, bulk email restrictions and more]() - [What is video advertising and why should marketers care?]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()