🔍 Google has changed

Plus, Google Publisher Center change, Meta Ad revenue, keyword optimization, Perplexity, title tag length and more. [View in browser]() | [Share]() Apr 26, 2024 [Search Engine Land]() “I think we can agree that things are not like they were 15-20 years ago, things have changed.” Taken out of context, this [quote from Prabhakar Raghavan](), the head of Google Search, speaks a lot of truth about how many people (and not just search marketers) feel about the state of Google Search today. Things have changed. The Google some of us once knew and loved is no more. While Raghavan isn’t solely to blame for squeezing “as much as he can from the corpse of a product he beat to death with his bare hands” (as Edward Zitron described it). Regardless, Raghavan and CEO Sundar Pichai are at the helm as the enshittification of Google Search continues, with Google seemingly putting profit above everything, including its users. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Brave-300x250@2x]() SEO [Google Publisher Center to stop allowing you to add publications]() [google-newspapers-1920]() Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible. PPC [Meta ad revenue jumps 27% in Q1 2024]() [facebook-instagram-meta]() Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg. SEO [Is optimizing for one specific keyword an outdated SEO practice?]() [Is-optimizing-for-a-specific-keyword-an-outdated-practice]() Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic. Analytics & conversion [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. SEO [Perplexity AI: Exploring AI-powered search beyond Google]() [Perplexity-AI-Exploring-AI-powered-search-beyond-Google]() Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more. [CallTrackig-NL-Ad-2-300x250-raise-the-bar]() SEO [What should the title tag length be in 2024?]() [What-should-the-title-tag-length-be-in-2023]() Optimizing title tags is vital for boosting your visibility in Google's SERPs. But you don't have to worry about character limits. Here's why. MarTech webinar [The future of search – and commerce – is social]() [Live-webinar-RSVP-today]() Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth. SEO [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer]() [Why-the-shift-from-‘conversions-to-‘key-events-in-GA4-is-a-game-changer]() Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Advanced SEO, PPC, and AI training [Preview the SMX Advanced agenda]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12. [See what’s in store]() From MarTech - [AI-powered martech releases and news: April 25]() - [Video ad spend expected to rise 16%, surpassing linear TV this year]() - [10 things to do if your martech solution vendor gets bought]() - [SMBs are investing more time and resources in marketing]() - [How to produce brand-approved email designs on time and on budget]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()