🔍 Google core update recovery strategy

Plus, anti-competitive Google tactics, TikTok SEO, keyword research and more. [View in browser]() | [Share]() Apr 24, 2024 [Search Engine Land]() We’re still waiting for the March 2024 core update to finish rolling out. For some of those impacted, waiting is not an option. In fact, one reader recently asked Search Engine Land’s SearchBot for [suggestions on how to recover](). With generative AI, your prompt is the key to getting better results. The formula for success is a combination of context + task + format + tone. Speaking of prompting, make sure to [register for SMX Advanced]() (taking place online June 11-12). We’ll have an entire clinic devoted to perfecting prompt writing – more details coming soon! Danny Goodwin,Barry Schwartz substitute [CallTracking-NL-Ad-1-300x250-find-out-how]() SEO [Best of SearchBot: Create a recovery strategy for a site hit by a Google core update]() [best-of-searchbot-1920]() We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update. PPC [Google accused of anti-competitive tactics by Japanese regulator]() [google-auction-bid-money-legal2-ss-1920]() Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission. SEO [TikTok SEO: The ultimate guide]() [TikTok-SEO-The-ultimate-guide]() Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips. Analytics & conversion [How to adapt your marketing for the new era of data analytics]() [Salesforce-4_1920x1080-1]() Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. SEO [6 vital lenses for effective keyword research]() [6-vital-lenses-for-effective-keyword-research]() Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. [Brave-300x250@2x]() SEO [Writing people-first content: A process and template]() [Writing-people-first-content-A-process-and-template]() A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines. MarTech webinar [5 ways to level up your personalization strategy]() [Live-webinar-RSVP-today]() Learn how to deliver consistent and personalized experiences across channels that bridge the gap between digital and face-to-face marketing and beat out the competition. SEO [How to harness the power of brand mentions across the search universe]() [How-to-harness-the-power-of-brand-mentions-across-the-search-universe]() Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search. Advanced SEO, PPC, and AI training [Preview the SMX Advanced agenda]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12. [See what’s in store]() From MarTech - [How True Classic uses post-purchase experiences to increase revenue]() - [What is predictive analytics?]() - [Adobe adds AI tools to Photoshop powered by updated Firefly Image 3]() - [3 considerations before leaving your martech vendor]() - [Legal risks loom for Firefly users after Adobe’s AI image tool training exposed]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()