🔍 Huge traffic drop

Plus, Chrome IP masking, Airbnb search sentiment, Meta AI adds Google Search and more. [View in browser]() | [Share]() Apr 23, 2024 [Search Engine Land]() Rebrands are great – except when they aren’t. Like when traffic drops hard. But remember: websites are just code. Code can be fixed, modified and repaired. And you can bring traffic back. How? Read [How to fix a huge traffic drop after rebranding]() to get advice on how to regain traffic, post-rebranding, from Search Engine Land contributor Adam Riemer. Danny Goodwin,Managing Editor, Search Engine Land & SMX [CallTracking-NL-Ad-1-300x250-find-out-how]() SEO [How to fix a huge traffic drop after rebranding]() [How-to-fix-a-huge-traffic-drop-after-rebranding]() Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more. PPC [Google Chrome IP masking could radically impact search advertising]() [Untitled-design-4]() Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. PPC [Airbnb dominates in search sentiment report]() [airnbnb-chart-1920]() The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment. Analytics & conversion [4 ways new Data Cloud features help you personalize ads]() [Salesforce-2-1920x1080-1]() These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. SEO [Structure, consume, learn and retire: Google’s pattern of learning]() [Structure-consume-learn-and-retire-Googles-pattern-of-learning]() Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy. [Brave-300x250@2x]() SEO [Meta AI adds Google Search results]() [meta-ai-1920]() Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. MarTech webinar [The future of first-party data and why it will be critical]() [Live-webinar-RSVP-today]() Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights. PPC [How advertisers can capitalize on vertical video]() [Vertical-video-The-new-norm-in-digital-advertising-and-how-to-capitalize-on-it]() Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. Search Engine Land Awards [Make 2024 the year you take home the highest honor in search]() [sela24_1920x1080_d3-2]() Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today. [Learn more]() From MarTech - [Legal risks loom for Firefly users after Adobe’s AI image tool training exposed]() - [7 steps to creating an audience-based B2B marketing plan]() - [Email tactics and CTAs for lead generation: Best of the MarTechBot]() - [Webflow adds AI-driven personalization with Intellimize acquisition]() - [Consumers want to buy from the ‘right brand’]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()