🔍 How advertisers can capitalize on vertical video

AdSense update, YouTube escalates war on ad blockers, US search ad revenue hits $88.8 billion and more [View in browser]() | [Share]() Apr 18, 2024 [Search Engine Land]() Vertical video is transforming the way brands tell stories. Platforms like Snapchat, Instagram, TikTok, and YouTube Shorts have prioritized and popularized vertical video, which now commands high engagement and a “100% Share of Voice” compared to other ad formats. This shift has major implications for marketers. Vertical video requires a different creative approach. You need to grab viewers within the first 3 seconds. How do you do it? In [How advertisers can capitalize on vertical video](), Search Engine Land contributor Cory Henke explores how and why you should embrace vertical video ads across social media platforms to reach your target audience in such a short period of time. Anu AdegbolaPaid Media Editor [Moz_MC24-EB2-SEL_300x250]() SEO [U.S. search ad revenues hit record $88.8 billion in 2023]() [Digital-advertising-report]() Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year. PPC [Google AdSense launches new Ad Intents format for Auto ads]() [google-adsense-logo-fade-1920]() Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors. PPC [YouTube escalates war on ad blockers]() [youtube-crowd-uproar-protest-ss-19201920]() YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues. PPC [Digital advertisers still looking for recipe to thrive in cookieless world]() [Stirista-MarTech_AltData]() It’s likely alternative data will be one of many ingredients used for cookie replacement. Search Engine Land webinar [Dominate search results with your SEO dream team]() [Live-webinar-RSVP-today-1]() Discover how a well-structured team can overcome and outperform unpredictable algorithm updates SEO [Google Discover optimization: A complete guide]() [Google-Discover-optimization-A-complete-guide]() Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. [Wix_NL-Client-retention-checklist_300x250]() SEO [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer]() [Why-the-shift-from-‘conversions-to-‘key-events-in-GA4-is-a-game-changer]() Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. PPC [How to implement a full-funnel PPC marketing strategy]() [How-to-implement-a-full-funnel-PPC-marketing-strategy]() Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns. Experience level: Expert [Advanced SEO, PPC, and AI training is a few clicks away]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Join thousands of seasoned search marketers online June 11-12 for SMX Advanced, the only industry event programmed by the experts at Search Engine Land. Preview the agenda now, featuring exclusive SEO and PPC keynotes, live Q&A, engaging meetups, free on-demand access, and more. [See what’s in store]() From MarTech - [It’s time to turbocharge our path to email innovation]() - [GrowthLoop and TransUnion partner to improve audience reach]() - [Achieving a low Gmail spam rate: 3 essential steps]() - [The top 10 benefits of customer data platforms]() - [Internet advertising up 7.3%, reaching record high in U.S.]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()