🔍 SMX Advanced agenda preview

Google ad strength, generative AI for ads, Brother printers and more. [View in browser]() | [Share]() Apr 17, 2024 [Search Engine Land]() The SMX Advanced preview agenda is now available and boy am I excited for this event. I have the privilege of interviewing Elizabeth Tucker, the individual at Google who announced the [March 2024 core update](). Tucker is super technical and has been working deep within the Search ranking algorithms for the past 20 years at Google. It should make for an insightful and educational discussion. You can check out the preview of the [SMX Advanced agenda here](). Barry Schwartz,Google integrator [Wix_NL-Client-retention-checklist_300x250]() PPC [Google: Ad Strength not used in Ad Rank]() [google-ads-robot-chart-1920]() Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google. SEO [Oh, Brother: The Verge games Google again for ‘best printer 2024’]() [google-robot-tinkering-1920]() The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does. PPC [Google Demand Gen advertisers get generative image tools]() [google-papers-stack-1920]() Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used. Analytics & conversion [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Search Engine Land webinar [Seeing Connected TV Through a Search Marketer Lens]() [Webinar_Tomorrow]() As a search marketer, you have your tactics on lock. But paid search has limits. Join MNTN to learn more about why CTV is a logical next step for search marketing pros. SEO [Google Search Console security update improves management of ownership tokens]() [google-server-security]() You can now more easily see and remove which have access to your Search Console profiles. [Moz_MC24-EB2-SEL_300x250]() SEO [4 under-utilized SEO research approaches to tackle in 2024]() [4-under-utilized-SEO-research-approaches-to-tackle-in-2024]() Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance. Search Engine Land webinar [Beyond the search bar: Building an impactful SEO team structure]() [Live-webinar-RSVP-today-1]() Discover how a well-structured team can overcome and outperform unpredictable algorithm updates SEO [What to do when Google changes your GBP information]() [What-to-do-when-Google-changes-your-GBP-information]() Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google. Advanced SEO, PPC, and AI training [Preview the SMX Advanced agenda]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12. [See what’s in store]() From MarTech - [Internet advertising up 7.3%, reaching record high in U.S.]() - [Adopting consent-based analytics for long-term marketing success]() - [New rules for bulk email senders from Google, Yahoo: What you need to know]() - [How to optimize your content strategy across the customer journey]() - [Why relying on AI won’t improve the customer experience]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()