🔍 How the Google-Reddit partnership impacts brand management

Plus, TikTok virtual influencers, capitalizing on vertical video, latest search marketing jobs and more [View in browser]() | [Share]() Apr 15, 2024 [Search Engine Land]() Does your marketing campaign take the Google-Reddit content licensing deal into consideration? If it doesn’t, then it should because this collaboration is reshaping online brand management. Thanks to this partnership, people searching for reviews of your products will likely see Reddit threads in Google’s SERPs. This means candid discussions from users on the platform could have a strong influence on potential customers’ perception of your product, ultimately swaying their decision to purchase. In [How the Google-Reddit partnership impacts brand management](), Search Engine Land contributor Patrick Peloquin discusses strategies to consider for Reddit brand management and how to embrace the future of Search. Nicola Agius,Paid Media Editor [Wix_NL-Client-retention-checklist_300x250]() SEO [How the Google-Reddit partnership impacts brand management]() [How-the-Google-Reddit-partnership-impacts-brand-management]() Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks. PPC [TikTok testing virtual influencers for video ads]() [TikTok]() AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok. PPC [How advertisers can capitalize on vertical video]() [Vertical-video-The-new-norm-in-digital-advertising-and-how-to-capitalize-on-it]() Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. SEO [Manual link building is more important than ever in 2024]() [PageOne-4-3-24-SEL_Featured]() Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs. Search Engine Land webinar [Upgrade your paid search strategy with CTV]() [Live-webinar-Save-your-spot-today]() Join experts from MNTN to learn how Connected TV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. [Moz_MC24-EB2-SEL_300x250]() SEO [13 questions to diagnose and resolve declining organic traffic]() [13-questions-to-diagnose-and-resolve-declining-organic-traffic]() Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance. Search Engine Land webinar [Beyond the search bar: Building an impactful SEO team structure]() [Live-webinar-RSVP-today-1]() Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. PPC [Chase launches first bank-led media network]() [online-shopping-funnel-purchase-stock-1920]() The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. Advanced SEO, PPC, and AI training [Have you snagged your free SMX Advanced pass yet?]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Join thousands of elite search marketers online June 11-12 for Search Engine Land’s SMX Advanced: Exclusive keynotes, sessions, meetups, live Q&A, and more, all streamed directly to your computer, for free. Can’t attend live? Instant on-demand access is included with your pass. [Learn more]() From MarTech - [Unifying projects and products: The power of program management in martech]() - [The customer data platform market]() - [The latest jobs in martech]() - [Meta advertisers: Glitchy automated system pushing sales down and costs up]() - [AI-powered martech releases and news: April 11]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()