🔍 Google SGE is the future

Plus, Google People Also Consider label, Google structured data carousels, PMax playbook and more. [View in browser]() | [Share]() Apr 12, 2024 [Search Engine Land]() Ten blue links are the past. They are neither the present nor future of Google Search. So where is Google Search heading? Toward more direct, AI-powered answers. Specifically: Google is evolving in the direction of Search Generative Experience, according to CEO Sundar Pichai. Brands, SEOs and content creators remain concerned about potential traffic losses – especially with rumors SGE could launch at Google I/O or sooner. Google’s goal is to provide AI-generated summaries while also sending traffic to website content, Pichai said. However, Google clearly has some work to do in terms of improving the quality of Search results and SGE answers – and we still have no visibility into whether people are clicking on the links/citations in SGE results. Fun times. Dig deeper in [Google CEO on the evolution of Search and SGE](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Conductor-4-8-24-newsletter]() SEO [Google CEO on the evolution of Search and SGE]() [sundar-pichai-google]() Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information. PPC [Google testing People Also Consider label on branded search ads]() [6-steps-to-improve-your-Google-Ads-campaigns]() Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions. SEO [Google structured data carousels (beta) clarified for summary pages]() [google-carousel-1920]() Google also added the feature availability for this carousel beta. PPC [Digital advertisers still looking for recipe to thrive in cookieless world]() [Stirista-MarTech_AltData]() It’s likely alternative data will be one of many ingredients used for cookie replacement. Search Engine Land webinar [The intent-based marketing tool that search marketers can't afford to overlook]() [Live-Webinar-Save-your-seat-today]() As a search marketer, you have your tactics on lock. But paid search has limits. Join MNTN to learn more about why CTV is a logical next step for search marketing pros. PPC [The Performance Max playbook: Best practices and emerging tactics for 2024]() [The-Performance-Max-playbook-Best-practices-and-emerging-tactics-for-2024]() Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. [smxadv_300x250_a]() PPC [Advanced Google Ads tracking for local service companies]() [Advanced-Google-Ads-tracking-for-local-service-companies]() Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods. Marketing artificial intelligence (AI) [10 ChatGPT prompts for digital marketers]() [Get-your-copy-now]() This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. PPC [TikTok launches enhanced ad placement controls]() [Shutterstock_1792585345]() Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. Summer camp for search marketers [100% advanced. 100% actionable. 100% free.]() [4-keys-to-SEO-and-PPC-collaboration-in-2024]() Join thousands of elite search marketers online June 11-12 for Search Engine Land’s SMX Advanced, the only training experience designed by elite search marketers for elite search marketers. Keynotes, sessions, meetups, live Q&A, and more, all streamed directly to your computer, for free. Can’t attend live? Instant on-demand access is included with your pass. [Learn more]() From MarTech - [AI-powered martech releases and news: April 11]() - [What is B2B marketing and why marketers should care]() - [The effectiveness crisis in B2B marketing: Why MOps must shift focus now]() - [ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024]() - [MarTech’s CRM experts to follow]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()