🔍 Meta Ads for B2B

Plus, Meta ad issues, Google Merchant Center, YouTube Shopping, retail website ads and more. [View in browser]() | [Share]() Apr 11, 2024 [Search Engine Land]() LinkedIn is a go-to platform for targeting B2B audiences – but what if you could reach those same consumers for a fraction of the price? In [B2B audience targeting: Meta Ads as an alternative to LinkedIn](), Search Engine Land contributor Menachem Ani argues that Meta Ads are not only cheaper, but, psychologically speaking, they’re better at grabbing people’s attention as users have their guard down on Meta platforms. Read his article to find out why B2B lead gen on Meta may be easier than you think. Speaking of Meta, while it may be cheaper than LinkedIn, advertisers are currently reporting [major issues]() – which they say is severely impacting ROAS. Hopefully, the problem will be resolved soon. We’ll keep you posted. Nicola Agius,Paid Media Editor [Conductor-4-8-24-newsletter]() PPC [B2B audience targeting: Meta Ads as an alternative to LinkedIn]() [B2B-audience-targeting-Meta-Ads-as-an-alternative-to-LinkedIn]() Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies. PPC [Meta advertisers claim sales are down and costs are up due to glitchy automated system]() [shutterstock_2065638467]() Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. Ecommerce [Google updates Merchant Center product data specifications]() [shopping_ecommerce_1920]() This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings. SEO [7 tips to improve your website speed in 2024]() [DebugBear-26-Mar-2024-Feature-Image]() Learn what you can do to improve the page load time and Google Core Web Vitals of your website. Search Engine Land webinar [Seeing Connected TV Through a Search Marketer Lens]() [Live-Webinar-Save-your-seat-today]() As a search marketer, you have your tactics on lock. But paid search has limits. Join MNTN to learn more about why CTV is a logical next step for search marketing pros. PPC [4 YouTube Shopping updates, including Collections and Affiliate Hub]() [youtube-1920]() The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. [smxadv_300x250_a]() PPC [Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers]() [Shutterstock_1907207758]() New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites. Marketing artificial intelligence (AI) [10 ChatGPT prompts for digital marketers]() [Get-your-copy-now]() This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. PPC [How to maximize your local business’ Google Maps presence]() [How-to-maximize-your-local-businesss-Google-Maps-presence]() Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers. Summer camp for search marketers [100% advanced. 100% actionable. 100% free.]() [4-keys-to-SEO-and-PPC-collaboration-in-2024]() Join thousands of elite search marketers online June 11-12 for Search Engine Land’s SMX Advanced, the only training experience designed by elite search marketers for elite search marketers. Keynotes, sessions, meetups, live Q&A, and more, all streamed directly to your computer, for free. Can’t attend live? Instant on-demand access is included with your pass. [Learn more]() From MarTech - [MarTech’s CRM experts to follow]() - [Martech’s moment of truth: Why product excellence beats slick sales pitches]() - [SAP Emarsys launches AI Product Finder]() - [YouTube adds new shopping features to increase seller revenue]() - [How ABM systems are evolving to meet changing B2B buying behaviors]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()