🔍 Google: Why Ad Strength is important

Plus, Bing Search cache link test, SEO audit fixes, non-marketing books for SEOs, latest search marketing jobs and more. [View in browser]() | [Share]() Apr 08, 2024 [Search Engine Land]() Ad Strength has been a hot topic amongst the PPC community recently, with many debating how important it actually is. While some dismiss it as a waste of time, others have noticed a correlation between the scoring and campaign performance, while others think its relevance “depends.” Search Engine Land asked Google to clear up the confusion once and for all and to clarify what role it should play in campaign building. Read our [exclusive interview]() to find out why Google says Ad Strength is “very important” as the industry continues to steer towards an AI-driven future. Nicola Agius,Paid Media Editor [Conductor-4-8-24-newsletter]() PPC [Google explains why Ad Strength is ‘so important’ as it addresses industry concerns]() [empty-google-store-1920]() We reached out to Google to address your concerns regarding Ad Strength — here's the it should really play in your campaigns. SEO [Bing Search tests removing cache link]() [bing-robot-library-1920]() This comes after Google Search officially dropped its cache link a couple of months go. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Advance your career [The rise of the position-less marketer]() [Optimove-The-Position-less-Marketer]() The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. Search Engine Land webinar [Seeing Connected TV Through a Search Marketer Lens]() [Live-Webinar-Save-your-seat-today]() As a search marketer, you have your tactics on lock. But paid search has limits. Join MNTN to learn more about why CTV is a logical next step for search marketing pros. SEO [6 reasons why SEO audits seem like a waste and how to fix them]() [6-reasons-why-SEO-audits-seem-like-a-waste-and-how-to-solve-them]() SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems. [smxadv_300x250_a]() SEO [10 non-marketing books every SEO should read]() [10-non-marketing-books-every-SEO-should-read]() Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons. Marketing artificial intelligence (AI) [10 ChatGPT prompts for digital marketers]() [Get-your-copy-now]() This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. PPC [7 must-know marketing attribution definitions to avoid getting gamed]() [7-must-know-marketing-attribution-definitions-to-avoid-getting-gamed]() Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance Search Marketing Expo [On-demand: Expert-led training + Q&A]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [The latest jobs in martech]() - [Reminder – Google is turning off all Universal Analytics services and APIs]() - [Chase launches media network]() - [How marketers can help boost martech utilization]() - [AI-powered martech releases and news: April 4]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()