🔍 Negative keyword strategies

Plus, Google UA reminder, Perplexity vs. Google citations, Microsoft upgrading native campaigns, Facebook’s new video player, and more. [View in browser]() | [Share]() Apr 04, 2024 [Search Engine Land]() Incorporating negative keywords into your PPC strategy helps save budget, enhance ad relevance and attract the right traffic. But deciding how to implement negative keywords into your campaign can be tricky because there are so many different approaches; for example, hands-off vs. assertive approaches and platform-specific variations. It’s important to do your research and find the best option for you. Search Engine Land contributor Sarah Stemen explores [six negative keyword strategies](), sharing her insights and advice to help you make that important decision, and steer your account away from wasteful spending toward profitability. 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