🔍 Google AI overviews

Plus, Google under investigation for uncompetitive practices, Instagram hashtag search, benchmarking PPC competitors and more. [View in browser]() | [Share]() Mar 26, 2024 [Search Engine Land]() Google is now [testing AI overviews]() in the main Search results for a “subset of queries, on a small percentage of search traffic in the U.S.” Once an opt-in only experience, as part of Google’s Search Generative Experience, now users in the U.S. might see AI-generated answers without opting in. And these AI overviews have introduced more opportunities for competitors to [rank for your brand and product terms](), as detailed in a new Authoritas analysis. Not sure how this all works or need a refresher on SGE? Search Engine Land contributor Michael King wrote an excellent article explaining [how SGE works and why retrieval-augmented generation is our future](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [300x250_agital_webinar_4_3]() SEO [Google starts testing AI overviews from SGE in main Google search interface]() [google-future-robots-1920]() Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results. PPC [Google under investigation for uncompetitive practices by EU]() [eu]() The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA. PPC [Instagram updates hashtag search to simplify account and post discovery]() [shutterstock_1171276837]() The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place. PPC [Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world]() [Adthena-Prepare-your-PPC-campaigns-for-a-cookie-less-future-copy]() Four ways to prepare for the absence of third-party cookies. Search Engine Land webinar [Beyond the search bar: Building an impactful SEO team structure]() [Live-webinar-RSVP-today-1]() Discover how a well-structured team can overcome and outperform unpredictable algorithm updates PPC [How to benchmark PPC competitors: The definitive guide]() [How-to-benchmark-PPC-competitors-The-definitive-guide]() Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences. [sel-3-25-24-sel_ptoe_300x250]() SEO [Local SEO in 2024: 6 simple ways to dominate local search]() [Local-SEO-in-2023-5-simple-ways-to-dominate-local-search]() New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign. Privacy [Essential guide: Harness consent for enhanced engagement]() [The-basics-of-consent-and-preferences]() Download now and turn annoyed visitors into engaged customers, driving repeat purchases and enhanced brand loyalty, with this comprehensive guide to consent and preference management. Artificial Intelligence Optimization (AIO) [How Search Generative Experience works and why retrieval-augmented generation is our future]() [How-SGE-works-and-why-RAG-is-our-future]() Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model. Search Marketing Expo [Available now - the SMX Master Classes]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [MarTech Salary and Career Survey: More promotions and more layoffs]() - [Google SGE a top threat to brand and product search terms, study finds]() - [5 secrets to cross-functional collaboration in marketing]() - [3 keys for better email engagement in Gmail]() - [EU launches investigations of Alphabet, Apple and Meta]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()