Plus, Google AI overviews, Google SGE threat to branded search, Pmax developer guide, Bing Deep Search and more. [View in browser]() | [Share]() Mar 25, 2024 [Search Engine Land]() Former Google CEO and Executive Chairman Eric Schmidt once said that âsomeone, somewhere in a garage is gunning for us.â Does such a company exist right now â one that has a legitimate shot at becoming the next big thing in search? Could it be OpenAI, the parent company of ChatGPT? OpenAI CEO Sam Altman has spoken about wanting to reinvent search, branding Google âboringâ and confessing his hatred of ads within SERPs. He said: - âI kind of hate ads just as an aesthetic choice. I think ads needed to happen on the internet for a bunch of reasons, to get it going, but itâs a momentary industry. The world is richer now. I like that people pay for ChatGPT and know that the answers theyâre getting are not influenced by advertisers.â Ad-free search is not new. It also hasnât worked (so far). But Altman thinks it would be âcoolâ to actually pull it off. Read [our deep dive]() by Search Engine Land Managing Editor Danny Goodwin. Nicola Agius,Paid Media Editor [300x250_agital_webinar_4_3]() SEO [Is ChatGPT the Google Search killer weâve been expecting?]()
[How-ChatGPT-can-help-you-optimize-your-content-for-entities]() The next Google wonât do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine. SEO [Google starts testing AI overviews from SGE in main Google search interface]()
[google-future-robots-1920]() Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results. SEO [Google SGE a top threat to brand and product terms, study finds]()
[google-sge-robot-browsing-1920]() Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. PPC [Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world]()
[Adthena-Prepare-your-PPC-campaigns-for-a-cookie-less-future-copy]() Four ways to prepare for the absence of third-party cookies. MarTech webinar [Unlock the power of customer data with Salesforce]()
[Live-webinar-Save-your-seat]() See how Salesforce can transform your customer data into a powerful asset, driving growth, building lasting relationships, and boosting productivity within your organization. PPC [Google publishes Performance Max developer guide]()
[6-steps-to-improve-your-Google-Ads-campaigns]() The new guide offers simplified access to all the necessary information required to build PMax integrations. SEO [Bing Deep Search is officially live for all users]()
[bing-future-robot-searching-1920]() Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users. [sel-3-25-24-sel_ptoe_300x250]() PPC [TikTok publishes lead generation best practice guide]()
[shutterstock_1634542249]() The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action. SEO [Turbulence ahead: The wrath of the March 2024 core update is not linear]()
[google-logo-turbulant-waters-1920]() Examining the fluctuations and ranking changes we're seeing so far since Google started rolling out the March 2024 core update. SEO [How to create local business content that converts]()
[How-to-create-local-business-content-that-converts]() Establish your local business as the industry authority by being authentic in your content and connecting with your community. Search Engine Land webinar [Beyond the search bar: Building an impactful SEO team structure]()
[Live-webinar-RSVP-today-1]() Discover how a well-structured team can overcome and outperform unpredictable algorithm updates PPC [Meta advertising: 5 best practices for 2024]()
[Meta-advertising-5-best-practices-for-2024]() Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. SEO [The latest jobs in search marketing]()
[hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Marketing Expo [On-demand: Expert-led training + Q&A]()
[Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more⦠dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [Ethical marketing in the age of hidden fees and deceptive pricing]()
- [What Googleâs Privacy Sandbox means for the app ecosystem]()
- [The latest jobs in martech]()
- [Transforming content marketing lifecycles with AI]()
- [How Beef âOâ Bradyâs streamlines customer experience]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()