🔍 Google SGE could cost publishers $2 billion in ad revenue

TikTok Search insights, LinkedIn sponsored posts and more SEO [View in browser]() | [Share]() Mar 18, 2024 [Search Engine Land]() Google’s Search Generative Experience is forecast to trigger a [steep decline]() in search traffic, with experts predicting that publishers in particular will be hit hard. Analysts say that publishers can expect their organic traffic to plummet between 20% and 60% when SGE rolls out, which could cost them up to [$2 billion in advertising revenue](). Judging by recent SGE studies, the impact it’ll have on your search traffic will vary [depending on your industry](). Of course, the full extent won’t be clear until it fully rolls out – which Google has confirmed [is still happening](), just not when. Nicola Agius,Paid Media Editor [Channable-Amazon-Ads-Webinar-300-x-250-px]() PPC [Google SGE could cost publishers $2 billion in ad revenue]() [google-robot-reading-book-1920]() The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue. SEO [Google to replace perspectives filter with forums filter]() [robots-around-desk-1920]() The perspectives carousels, clusters and traditional web page listings will remain. PPC [Meta will sunset CrowdTangle in August]() [shutterstock_2065679765]() Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14. SEO [How to optimize Google Core Web Vitals with real user data]() [Header-Image]() Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric. Search Engine Land webinar [Optimize your landing pages with AI]() [Webinar_Tomorrow]() Learn how to create landing pages that deliver seamless, personalized experiences end to end. PPC [Microsoft Advertising testing new interface similar to Google Ads]() [Microsoft-Ads]() The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. [Adthena-031824-SEL_newsletter]() SEO [Link devaluation: The hidden threat of SpamBrain]() [Link-devaluation-The-hidden-threat-of-SpamBrain]() Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics. SEO [3 underutilized Google Search Console reports for diagnosing traffic drops]() [3-Google-Search-Console-segmentations-and-reports-for-diagnosing-traffic-drops]() Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights. PPC [Google Product Studio launches seasonal themed templates]() [google-robot-chef-1920]() The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon. SEO [Take the guesswork out of SEO]() [Stop-guessing-Start-testing-scaled]() Google’s algorithm is a closely guarded secret, leaving SEOs to guess about what will rank. SEO A/B testing reveals what actually improves your rankings, eliminating the guesswork. PPC [Amazon apologizes after its AI advertising system makes costly error]() [Amazon-Ads-for-lead-generation]() An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell. PPC [Reddit launches new ad format that closely resembles user posts]() [Reddit-tactics-for-B2B]() Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users. Search Marketing Expo [Available now - the SMX Master Classes]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [The latest jobs in martech]() - [Navigating the cookieless future with cross-functional teams]() - [LinkedIn now allows brands to sponsor any organic post]() - [5 impactful ways to level up your email marketing designs]() - [Q&A with David Iscove: The MarTech Conference]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()