An In-Depth Guide To Google Ads

Get the latest SEO, PPC, content marketing, and social media news delivered daily. November 8, 2023, Wednesday Brought to you by [An In-Depth Guide To Google Ads]( [An In-Depth Guide To Google Ads]( Brooke Osmundson Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns. Sponsored [Outsmart the competition with Moz Pro🚀]( Analyze your top competitors' websites and build an actionable plan to outrank them using Moz's Competitive Research Suite. [Get Started For Free!]( [Meta Sets New Transparency Standards For Political Ads]( Social Media Advertising [Meta Sets New Transparency Standards For Political Ads]( Explore Meta’s new policy requiring the disclosure of AI alterations in political and social issue ads, ensuring transparency in digital advertising. [WordPress 6.4 Codenamed “Shirley” Released]( WordPress [WordPress 6.4 Codenamed “Shirley” Released]( WordPress 6.4 is released, featuring many incremental improvements that make a huge difference to the writing and site creation experience [Google’s John Mueller Gives Tips To Improve PageSpeed Insights Scores]( SEO [Google’s John Mueller Gives Tips To Improve PageSpeed Insights Scores]( Google offers tips on improving website speed scores: test elements individually, isolate limiting factors, focus optimizations where needed. [New Google Search Feature Is A Shopping Portal]( SEO [New Google Search Feature Is A Shopping Portal]( Google adds a shopping portal to search and a new Shopping Insights panel to Chrome Desktop so users can find deals anywhere Webinar [[Webinar] 2023 Survey Review: State of Marketing Data Standards In The AI Era]( By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. [Register Now]( [Google Ads Rolls Out Generative AI Features To Performance Max]( PPC [Google Ads Rolls Out Generative AI Features To Performance Max]( Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale. [Google’s Holiday 100 Guide Reveals Top Trending Gift Searches]( Ecommerce [Google’s Holiday 100 Guide Reveals Top Trending Gift Searches]( Google unveils holiday shopping features including a deals hub and gift idea list based on trending searches. [Microsoft Ads Announces New Bid Strategies For Audience Ads]( PPC [Microsoft Ads Announces New Bid Strategies For Audience Ads]( Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance. [Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer]( Paid Media Strategy [Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer]( As AI advances, digital marketers are rethinking old processes to improve ROI. Webinar [2023 Survey Review: State Of Marketing Data Standards In The AI Era]( [calendar] Wednesday, November 8 at 2 pm ET [Save My Spot]( Webinar [Emergency SEO: How To Recover When SERP Rankings Suddenly Drop]( [calendar] Wednesday, November 15 at 2 pm ET [Save My Spot]( Webinar [SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend]( [calendar] Wednesday, December 6 at 2 pm ET [Save My Spot]( Webinar [How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters]( [Watch On Demand]( Webinar [Learn What Today’s Marketing Data Standards Mean For Your Strategy]( By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. [Register Now]( Podcast [Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]]( [Listen]( Podcast [SEO & Site Migrations: Common Pitfalls To Avoid [Podcast]]( [Listen]( Sponsored [Google Analytics 4: From How To Get Started To Pro Tracking]( By CallRail Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4’s features…all in one place. [Get The Rundown]( [ Get The Rundown]( Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4’s features…all in one place. 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