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November 7, 2023, Tuesday [Agile Budgeting: What It Is, Why Itâs Impactful, And How To Make It Work For You As A Marketer]( [Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer]( Ginny Marvin As AI advances, digital marketers are rethinking old processes to improve ROI. Sponsored [Outsmart the competition with Moz Proð]( Analyze your top competitors' websites and build an actionable plan to outrank them using Moz's Competitive Research Suite. [Get Started For Free!](
[Google Ads Rolls Out Generative AI Features To Performance Max](
PPC
[Google Ads Rolls Out Generative AI Features To Performance Max]( Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale. [Googleâs Holiday 100 Guide Reveals Top Trending Gift Searches](
Ecommerce
[Google’s Holiday 100 Guide Reveals Top Trending Gift Searches]( Google unveils holiday shopping features including a deals hub and gift idea list based on trending searches. [Microsoft Ads Announces New Bid Strategies For Audience Ads](
PPC
[Microsoft Ads Announces New Bid Strategies For Audience Ads]( Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance. [OpenAI Introduces GPT-4 Turbo, Custom GPTs, Assistants API, And More](
Generative AI
[OpenAI Introduces GPT-4 Turbo, Custom GPTs, Assistants API, And More]( Dive deeper into the biggest announcements made at OpenAI DevDay, including a new way to customize your ChatGPT experience with custom GPTs. Webinar [[Webinar] 2023 Survey Review: State of Marketing Data Standards In The AI Era]( By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. [Register Now]( [LinkedIn Report: Hiring Still Slow & Career Confidence Wanes](
Careers
[LinkedIn Report: Hiring Still Slow & Career Confidence Wanes]( LinkedIn Global Talent Trends report shows year over year hiring trends remain low but improving. Employee career confidence sentiment needs a boost [Live Blog: OpenAI DevDay Keynote With Sam Altman From San Francisco](
Generative AI
[Live Blog: OpenAI DevDay Keynote With Sam Altman From San Francisco]( Join us as we live blog Sam Altman's keynote at OpenAI DevDay, bringing you the biggest announcements from San Francisco. [The Top 11 Social Media Sites & Platforms](
Social Media
[The Top 11 Social Media Sites & Platforms]( Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. [Customer Scoring For Agencies: How To SQL Your PPC Customers](
PPC
[Customer Scoring For Agencies: How To SQL Your PPC Customers]( Discover the power of SQLing your PPC customers for agency success. Webinar [2023 Survey Review: State Of Marketing Data Standards In The AI Era]( [calendar] Wednesday, November 8 at 2 pm ET
[Save My Spot]( Webinar [Emergency SEO: How To Recover When SERP Rankings Suddenly Drop]( [calendar] Wednesday, November 15 at 2 pm ET
[Save My Spot]( Webinar [SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend]( [calendar] Wednesday, December 6 at 2 pm ET
[Save My Spot]( Webinar [How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters]( [Watch On Demand]( Webinar [Learn What Todayâs Marketing Data Standards Mean For Your Strategy]( By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. [Register Now]( Podcast [Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]]( [Listen]( Podcast [SEO & Site Migrations: Common Pitfalls To Avoid [Podcast]]( [Listen]( Sponsored [Google Analytics 4: From How To Get Started To Pro Tracking]( By CallRail Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4âs featuresâ¦all in one place. [Get The Rundown](
[ Get The Rundown]( Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4âs featuresâ¦all in one place. Download now Latest Trends Shaping Search
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