Google Analytics 4 Rolls Out New Conversion Attribution Settings

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, June 22, 2023 [Read the Article]( News, Tools [Google Analytics 4 Rolls Out New Conversion Attribution Settings]( By Matt G. Southern Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting conversion credit to Google Ads paid channels may provide a clearer view of return on investment. Those interested in the combined effect of paid and organic marketing efforts can continue to use the default option, which provides conversion credit to both channel types. With Google Ads and GA4 becoming increasingly integrated, the option to tailor conversion attribution to match marketing priorities is a valuable tool for data-driven businesses. [Keep Reading...]( Sponsored [Access Brave’s index with the Brave Search API]( By BRAVE Power your search and AI apps with the fastest growing independent search engine since Bing. Access an index of billions of pages with one API call. [Try Now]( News, PPC [Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool]( By Matt G. Southern Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. [Read Now...]( Careers, Social Media [17 Of The Best Social Media Marketing Courses in 2023]( By Alex Macura All of this means that if you want to compete in the digital marketing arena, you must be able to keep up – which is what a social media marketing course can help you do. You’ll get a solid social media foundation, enhance your skill set, and have the credibility you need to position yourself as a serious candidate. All you need to do is decide on the right course, and you’ll be golden. We’ve started you off with our social media certification picks. However, there are many other excellent digital marketing certifications out there to choose from. Should you bother with them, though, particularly if there’s a cost involved? The honest truth is yes. Social media marketing is about more than firing off a quippy Facebook caption. It’s about building brands, driving traffic, increasing sales, and creating a sharply curated dialogue between brand and consumer. [Read Now...]( Anonymous [The Organic SEO Industry Benchmarks Report for 2023]( By Conductor Compare your organic traffic to industry averages in 2023. [Get The Benchmarks]( How did you like today's email? 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Southern Over 100,000 ChatGPT accounts were breached by info stealers, prompting calls for enhanced password practices and two-factor authentication. [Read Now...]( [image]( Ebook [The Complete Technical SEO Audit Workbook]( [Download Now ...]( Upcoming Events No RSS items found. [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter](. Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2023 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( If you're having trouble viewing this email, please click here to [view it in your web browser](.