Repurposing Content: A Guide With 5 Examples

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, May 31, 2023 [Read the Article]( Content Creation [Repurposing Content: A Guide With 5 Examples]( By Julia Taylor Creating content is not easy; it takes work and a lot of time. And if you’re not a full-time creator, you probably don’t have the time and resources to focus all your energy on content creation. So, if you haven’t experimented with repurposing content yet, now is the best time to start! And even if you have dabbled in content repurposing, here are some valuable tips on how to get the most out of your hard work. Repurposing content is essentially the practice of getting the most out of a single piece of content. There are so many different ways to make this work, and we’ll explore them further in this post. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( News, Tools [AI Domain Name Generator & AI Writer Announced by Web.com]( By Roger Montti Web.com, the all in one web services destination, announced two new AI-based tools that help users choose a domain name and provide content ideas. While the AI Writer tool is for customers, use of the AI Domain Name Generator is free and available for anyone to use without having to sign up for anything. [Read Now...]( News, YouTube [YouTube’s Algorithm: What You Need To Know In 2023]( By Matt G. Southern YouTube's algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies. [Read Now...]( Webinar [Why US Brands Lose $2.4B A Year From Local Invisibility [Webinar]]( By Search Engine Journal A localized marketing approach can unlock major growth potential for your business – but it can also be highly competitive. Presenting their first party research on localized benchmarks, Damian Rollinson from SOCi will share the results of the Local Visibility Index (LVI), and uncover just how costly it is to fall short of the high standards required for localized marketing. With responses from nearly 600 companies across about 40 industries, this is one local webinar you don’t want to miss! [Register Now]( How did you like today's email? [😢]( [🙁]( [😐]( [🙂]( [🤩]( News, TikTok [TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind]( By Matt G. Southern A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. [Read Now...]( Generative AI, News [Americans Know About ChatGPT But Few Use It, Survey Finds]( By Matt G. Southern Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility. [Read Now...]( Webinar [[Local Visibility Insights] Revenue Opportunities, Success Factors & Benchmarks]( By Search Engine Journal A localized marketing approach can unlock major growth potential for your business – but it can also be highly competitive. Presenting their first party research on localized benchmarks, Damian Rollinson from SOCi will share the results of the Local Visibility Index (LVI), and uncover just how costly it is to fall short of the high standards required for localized marketing. With responses from nearly 600 companies across about 40 industries, this is one local webinar you don’t want to miss! [Register Now]( Local Search, On-Page SEO [Local Landing Pages: A Strategy For Ranking Local Search Terms]( By Andrew Shotland It's perfectly fine to start with a basic copy block with a find and replace for the location name/city that explains what your business offers. It's relatively cheap and easy, and you can always go back and update the copy later. See what that gets you before spending more time or money on it. That said, we tend to see more targeted copy outperform instances of using the same copy on each page. I recall a client site not moving in rankings for six months until we updated the copy on the location pages to be unique. You don't need a location page for a query with relatively low local intent. This particular attorney had 300+ location pages targeting queries that had no local intent. In these cases, it would be better for S.E.O. to redirect these pages to a single "national" service page. So before you invest a lot in creating location pages, check for local intent first. It might save you a lot of time and cash. [Read Now...]( Content Creation, Lead Generation [Video Marketing For Law Firms: 8 Tactics For Lead Gen Success]( By Jason Hennessey There are many unique and creative ways to use video marketing in your law firm. From educational and captivating content to engaging and share-worthy videos, this article will help you discover new ways to generate new leads with video! It’s clear that video marketing can be a lucrative way to drive more traffic and leads for your business. More than just the above, there are tons of ways to expand your reach with video. The possibilities are only limited by your creativity and imagination, so don’t be afraid to have fun with it and try new approaches. [Read Now...]( Analytics & Data, News, PPC [Microsoft Introduces Insights For Universal Event Tracking Tags]( By Kristi Hines Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (U.E.T.) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for a phased activation starting on July 3, this feature will automatically be enabled for existing U.E.T. tags. Notably, U.E.T. Insights incorporates enhanced data collection methods aimed at delivering valuable insights to users and honing the precision of ad targeting. 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