Local Landing Pages: A Strategy For Ranking Local Search Terms

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, May 30, 2023 [Read the Article]( Local Search, On-Page SEO [Local Landing Pages: A Strategy For Ranking Local Search Terms]( By Andrew Shotland Location landing pages don't get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change the location name. If you're feeling cocky, you put a call to action on it – maybe. You set it, then you forget it. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( News, YouTube [YouTube’s Algorithm: What You Need To Know In 2023]( By Matt G. Southern YouTube's algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies. [Read Now...]( News, TikTok [TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind]( By Matt G. Southern A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. [Read Now...]( Anonymous [Cut costs by 10x with high-quality SEO writers]( By Content at Scale A single, powerful AI solution for robust SEO. [Get Started]( How did you like today's email? [😢]( [🙁]( [😐]( [🙂]( [🤩]( Generative AI, News [Americans Know About ChatGPT But Few Use It, Survey Finds]( By Matt G. Southern Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility. [Read Now...]( Content Creation, Lead Generation [Video Marketing For Law Firms: 8 Tactics For Lead Gen Success]( By Jason Hennessey There are many unique and creative ways to use video marketing in your law firm. From educational and captivating content to engaging and share-worthy videos, this article will help you discover new ways to generate new leads with video! It’s clear that video marketing can be a lucrative way to drive more traffic and leads for your business. More than just the above, there are tons of ways to expand your reach with video. The possibilities are only limited by your creativity and imagination, so don’t be afraid to have fun with it and try new approaches. [Read Now...]( Webinar [[Local Visibility Insights] Revenue Opportunities, Success Factors & Benchmarks]( By Search Engine Journal A localized marketing approach can unlock major growth potential for your business – but it can also be highly competitive. Presenting their first party research on localized benchmarks, Damian Rollinson from SOCi will share the results of the Local Visibility Index (LVI), and uncover just how costly it is to fall short of the high standards required for localized marketing. With responses from nearly 600 companies across about 40 industries, this is one local webinar you don’t want to miss! [Register Now]( Analytics & Data, News, PPC [Microsoft Introduces Insights For Universal Event Tracking Tags]( By Kristi Hines Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (U.E.T.) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for a phased activation starting on July 3, this feature will automatically be enabled for existing U.E.T. tags. Notably, U.E.T. Insights incorporates enhanced data collection methods aimed at delivering valuable insights to users and honing the precision of ad targeting. [Read Now...]( Digital Trends, SEO [How To Focus On What Matters In SEO As AI Accelerates Rapid Change]( By Corey Morris With news emerging weekly about new ways search engines are integrating A.I. technology and how it will reshape search, S.E.O. pros have a lot to think about. And we should think about them, and start incorporating A.I. into our S.E.O. strategies and processes! I’m excited about how technology will improve S.E.O. My team is fully testing and already leveraging A.I. for internal processes and content outputs. We will continue to do this. However, we’re still in the day-to-day process of optimizing client sites and implementing strategies within what works today to reach goals. The key to any big change in S.E.O. has always been to balance the here and now versus what is to come. [Read Now...]( SEO [7 Common Google Analytics 4 Configuration Mistakes To Avoid]( By Vahan Petrosyan With G.A.4. being a more complex tool, it's easy to make mistakes that can hinder the accuracy and reliability of the data collected. In this article, we will explore five common Google Analytics 4 mistakes that can easily happen and provide practical tips to avoid them. In conclusion, it is crucial to avoid common configuration mistakes when setting up Google Analytics 4 to ensure accurate and reliable data collection. By understanding these potential pitfalls and taking the necessary measures, you can make the most of G.A.4s capabilities and derive meaningful insights for your website or application. Additionally, G.A.4 requires ongoing maintenance rather than a one-time setup. 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