Executive Director Of WordPress On 20 Years Of Innovation

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, May 26, 2023 [Read the Article]( SEO, WordPress [Executive Director Of WordPress On 20 Years Of Innovation]( By Roger Montti On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress achieve this milestone and will it be able to continue as arguably the most successful open source project ever? This article was initially conceived as a comparison between Duda, WordPress, and Wix. However, as I spoke to the developers and people behind the scenes at each company I realized that each platform was the best at solving the problems they set out to solve. So, what began as one article about three platforms became a three-part series about each platform individually. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Careers, SEO [How To Consult For Equity And Get Paid What You’re Worth]( By Angie Nikoleychuk f you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you stop working, the money stops flowing, too. Even if you manage to work more efficiently or raise your rates, there will always be a maximum limit to your income. How do you get over that wall? Roland emphasized the importance of not relying solely on traditional compensation models such as flat fees, hourly payments, or revenue shares. These models are not sustainable from a quality-of-life perspective because they require continuous work to generate income. Instead, Roland suggests that consultants and agencies avoid the "dollars for hours" trap and find ways to transform their efforts and the value they provide into equity. [Read Now...]( Content Marketing, YouTube [A Beginner’s Guide To YouTube Marketing]( By Greg Jarboe YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and how effective is it as a marketing channel? In this guide to YouTube marketing, you will learn the different types of videos that produce the best content marketing results and how to leverage this top social media platform. YouTube marketing is the process of promoting a brand, product, or service through video content on the YouTube platform. This type of marketing involves creating videos to increase brand awareness, engage a target audience, and drive sales and revenue. The key to successful YouTube marketing is to create high-quality, engaging video content that resonates with your target audience and delivers value. [Read Now...]( Webinar [Why US Brands Lose $2.4B A Year From Local Invisibility [Webinar]]( By Search Engine Journal A localized marketing approach can unlock major growth potential for your business – but it can also be highly competitive. Presenting their first party research on localized benchmarks, Damian Rollinson from SOCi will share the results of the Local Visibility Index (LVI), and uncover just how costly it is to fall short of the high standards required for localized marketing. With responses from nearly 600 companies across about 40 industries, this is one local webinar you don’t want to miss! [Register Now]( How did you like today's email? [😢]( [🙁]( [😐]( [🙂]( [🤩]( News, Social Media, Social Strategy [Bluesky Social: Inside The New Decentralized Social Media Platform]( By Kristi Hines Bluesky strives to make social networks function similarly to email, blogs, or phone numbers as open systems that facilitate online interactions. Bluesky developers created the A.T. Protocol, which is nearing completion. The A.T. Protocol aims to make modern social media and online public conversations more akin to the early Internet era when anyone could create a blog or use RSS to follow multiple blogs. The Bluesky app demonstrates the features of this protocol. Bluesky hopes this will lead to new advancements in social media, enabling researchers and communities to solve issues currently faced by social networks, as listed by Dorsey in the earlier mentioned tweets. [Read Now...]( News, Tools [Optimizing News Sites Using Google Search Console Reports]( By Matt G. Southern Google's Daniel Waisberg and Cherry Prommawin explain how news sites can optimize performance and engagement using Search Console reports. [Read Now...]( Webinar [[Local Visibility Insights] Revenue Opportunities, Success Factors & Benchmarks]( By Search Engine Journal A localized marketing approach can unlock major growth potential for your business – but it can also be highly competitive. Presenting their first party research on localized benchmarks, Damian Rollinson from SOCi will share the results of the Local Visibility Index (LVI), and uncover just how costly it is to fall short of the high standards required for localized marketing. With responses from nearly 600 companies across about 40 industries, this is one local webinar you don’t want to miss! [Register Now]( News, Tools [Google Explains: How To Use Search Console Bulk Data Export]( By Matt G. Southern Google explains how to use Search Console's new bulk data export feature, which enables analysis of large data sets via Google BigQuery. [Read Now...]( SEO, Tools [16 Best Keyword Research Tools For SEO]( By Loren Baker Ask any S.E.O. and they will tell you that trying to do keyword research without a keyword research tool is a thankless task and pretty much impossible to build a comprehensive list of keywords with monthly search volumes. As keyword research is one the most important parts of any search engine optimization strategy, using the right keyword research tools is an essential part of your S.E.O. tool stack. If you're new to S.E.O., or just looking for new tools to try, we have the list for you. We’re going to take a look at 16 of the best keyword research tools used by S.E.O. professionals and help you choose the right one for your needs. [Read Now...]( WordPress [11 WordPress Plugins Every Site Should Have]( By Roger Montti One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading up on plugins, it's a good idea to create a plan for choosing the most essential WordPress plugins that are necessary for keeping the running and the site visitors happy. Creating a list of WordPress plugins is a subjective exercise; The goal of this list is to help create a shortlist of plugins to help you narrow your search. Many other plugins might be more suitable for a specific situation. And that's okay. Becaus the freedom to create a website that does exactly what you want – no more and no less – is one of the reasons why WordPress is the No. 1 C.M.S. choice in the world. [Read Now...]( [image]( Podcast [Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page - Ep. 310]( [Read More ...]( Upcoming Events May 31 at 2 pm ET Maximize Your Local Visibility: Mastering Google, Social & Reputation Topic: SEO | Sponsor: SOCi [Register Now]( June 1 at 2 pm ET SEO, Marketing & AI: Your Questions Answered By Our Experts Topic: SEO | Sponsor: [Register Now]( June 7 at 2 pm ET How To Drive Product Page Rankings With A Funnel Of Content & Links Topic: SEO | Sponsor: pageonepower [Register Now]( June 14 at 2 pm ET Enhancing SEO Content Writing With AI: Opportunities & Challenges Topic: Content | Sponsor: Conductor [Register Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter](. Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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