GA4: A Step-By-Step Guide To Creating Segments & Audiences With Examples

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [SEJTODAY]( Monday, May 22, 2023 [Read the Article]( Analytics & Data [A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples]( By Vahan Petrosyan Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring screen views compared to Universal Analytics. Instead of measuring screen views in separate properties for mobile and web, GA4 combines data from both web and app views into a single property. This means that audiences can be created based on a user's entire journey across multiple devices, which makes it possible to create more complete user profiles. Audiences refer to subgroups of users that can be used for both analysis and advertising purposes. [Keep Reading...]( Generative AI, News [Google Policy Agenda Reveals AI Regulation Wishlist]( By Roger Montti Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. [Read Now...]( News, SEO [Neeva, The Ad-Free Search Engine, Announces Closure]( By Matt G. Southern Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. [Read Now...]( Webinar [Is Content The King In Modern SEO? [Webinar]]( By Search Engine Journal With the SEO industry ever evolving and new trends constantly emerging, how do you make sure your content is up to the latest search standards? Like this…. 👇 Come learn what it takes to form an effective content strategy, while keeping up with modern times and SEO best practices. Join us for an insightful webinar where Carlos Meza of Crowd Content shares how to future-proof and scale your content strategy to maximize results. [Register Now]( How did you like today's email? [😢]( [🙁]( [😐]( [🙂]( [🤩]( Paid Media, SEJ Show [Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page - Ep. 310]( By Loren Baker Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements. Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone looking to take their conversion rates to new heights. Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners and serving as a resource for all practitioners to learn from and share with the community. Meet Navah Hopkins, the Evangelist for Optmyzr. With over a decade of experience in digital marketing, she knows the ins and outs of SEO and PPC like the back of her hand. Navah is all about sharing knowledge and spreading the love for paid search. She's a frequent contributor to SEJ, SEMrush, and WordStream. Plus, she's a sought-after speaker, sharing her wisdom with audiences across the globe. In fact, Navah loves PPC so much that she's a founding member of the Paid Search Association. Along with her fellow members, she's dedicated to nurturing the next generation of PPC pros and creating a community of collaboration and learning. [Read Now...]( News, SEO [Google: SSL Certificate Does Not Boost SEO]( By Roger Montti Google's John Mueller deflated the suggestion that an SSL certificate would "boost" a website's SEO, unambiguously stating that an SSL certificate does not boost your SEO. [Read Now...]( Webinar [Is Content Still The Key To A Successful SEO Strategy? [Webinar]]( By Search Engine Journal With the SEO industry ever evolving and new trends constantly emerging, how do you make sure your content is up to the latest search standards? Like this…. 👇 Come learn what it takes to form an effective content strategy, while keeping up with modern times and SEO best practices. Join us for an insightful webinar where Carlos Meza of Crowd Content shares how to future-proof and scale your content strategy to maximize results. [Register Now]( News, WordPress [WordPress Update 6.2.1 Causing Sites To Break]( By Roger Montti A recent WordPress security update featuring multiple security fixes is also causing some sites to stop functioning, causing one developer to exclaim, "This is chaos!!" [Read Now...]( Digital Trends, SEO [NFTs & Copyright: What Do You Own?]( By Alex Macura You create a unique digital asset, like a piece of art, and then you tokenize it to prove your ownership of it. More and more creators are turning to N.F.Ts to help verify authenticity and minimize fraud. Non-fungible tokens have even become the currency of choice in the metaverse. But what happens once an N.F.T. is sold? Who actually owns the copyright – the original creator or the new owner? And how do copyright laws and I.P. rights apply? There are far too many grey areas to navigate already without playing fast and loose with the copyright legislation already in place. So while the terms of N.F.T. copyright are still being defined, play it safe. Protect your copyrighted work as a creator or a brand. Claim resale royalties if the possibility exists for you. Don’t use your N.F.Ts for commercial gain without the proper licensing. And never go up against Hermès. [Read Now...]( Generative AI, News [AI Regulation: Is It Too Late To Prevent Potential Harm?]( By Kristi Hines It seems like just yesterday (though it’s been almost six months) since OpenA.I. launched ChatG.P.T., and it began making headlines. ChatG.P.T. reached 100 million users within three months, making it the fastest-growing application in decades. For comparison, it took TikTok nine months – and Instagram two and a half years – to reach the same milestone. Now, ChatG.P.T. can utilize G.P.T.-4 along with internet browsing and plugins from brands like Expedia, Zapier, Zillow, and more to answer user prompts. Big Tech companies like Microsoft have partnered with OpenA.I. to create A.I.-powered customer solutions. Google, Meta, and others are building their language models and A.I. products. Over 27,000 people - including tech C.E.Os, professors, research scientists, and politicians - have signed a petition to pause A.I. development of systems more powerful than G.P.T.-4. Now, the question may not be whether the United States government should regulate A.I. – if it’s not already too late. [Read Now...]( [image]( Ebook [PPC Expert Tips: Budgets, Testing & Optimization]( [Download Now ...]( Upcoming Events May 24 at 2 pm ET Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content [Register Now]( May 31 at 2 pm ET Why US Brands Lose $2.4B A Year From Local Invisibility Topic: SEO | Sponsor: SOCi [Register Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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