OpenAI CEO On AI Oversight: From Disinformation To Data Privacy

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, May 17, 2023 When you’ve worked in our industry long enough, observing your thought process can be quite the journey. Yesterday, for instance, I caught myself using the term “embarrassment of riches” to describe simultaneous Senate hearings on AI. Yes, my friends – it’s come to that. But we’ve all been there. (Right?) Of the two, my remarkable news writers were assigned to observe one titled “Oversight of A.I.: Rules for Artificial Intelligence”: A Senate Judiciary subcommittee hearing that heard testimony from several experts, including none other than OpenAI (the company behind ChatGPT) CEO Sam Altman. The line of questioning was intriguing – perhaps it was slightly more informed or civil. But my internal monologue still contained its usual skepticism. As Matt Southern writes in his [recap]( of the testimony, Altman argued in favor of regulating his company’s technology, while also making the point “that regulation shouldn’t stifle innovation or small business growth.” That’s the thing: I’ve heard that before, in 2018, when Meta (then Facebook) CEO Mark Zuckerberg made similar comments during his own congressional hearings. So I have to ask: Will things play out differently this time? Until we know the answer, our industry continues to move. In case you missed it: - Microsoft unveiled a new mobile-first experience for Bing & Edge. Matt Southern reviews the enhancements [here](. - HomeAdvisor was penalized by the FTC for alleged false claims about leads. Why does that matter? Roger Montti breaks it all down [here](. - Plus, a look at [how to blend data in looker studio]( from Vahan Petrosyan. What about you? I’m here, eager to hear what’s getting you excited about our industry and the questions you’re asking. Until the next embarrassment of riches, AZW [Read the Article]( Generative AI, News [OpenAI CEO On AI Oversight: From Disinformation To Data Privacy]( By Matt G. Southern The issue of oversight and regulation for artificial intelligence (AI) has been brought to the forefront in a hearing held today by the Judiciary Committee. Policymakers and AI experts, including Sam Altman, ChatGPT's creator, and OpenAI's CEO, discussed the technology's possibilities and challenges. Altman highlighted AI's potential for scientific advancement, from curing cancer to modeling climate change, but warned about the potential harms, including disinformation, housing discrimination, harassment, and fraud. The promises of AI are immense, and the risks are equally significant. Discussions like the one held today are essential for finding the right approach to regulation and ensuring the responsible use of AI. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Tools, WordPress [6 Best WordPress Review Plugins For 2023]( By Julia Taylor If you want to increase traffic to your WordPress site, boost your S.E.O., or bring in more sales from your WooCommerce products, you will benefit from installing a WordPress review plugin on your website. By having reviews for your services or products and increasing social proof, you’re more likely to draw new customers to your business and retain existing ones. With over 1,000 WordPress review plugins available to choose from, it can be hard to know where to begin. When choosing any plugin for your WordPress site, be mindful of the star rating, reviews, active installations, and compatibility with the latest version of WordPress. [Read Now...]( Marketing Analytics [How To Blend Data In Looker Studio With Practical Examples]( By Vahan Petrosyan Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom charts and reports that provide a comprehensive view of your data, bringing together insights from multiple data sources. This technique can be particularly useful for S.E.O. pros and digital marketers when you need to compare data from different sources. With these examples, you can see how many useful data insights you can get by combining data from different data sources. Many of you have access to Ahrefs, Semrush, on any other S.E.O. tool, and you can try to blend backlink data with Google Analytics referral traffic data to understand the impact of your backlinks on your website traffic. The key principle here is to create dimensions in two data sets with the same Field I.D.s, which will be used in blending. [Read Now...]( Webinar [Is Content The King In Modern SEO? [Webinar]]( By Search Engine Journal With the SEO industry ever evolving and new trends constantly emerging, how do you make sure your content is up to the latest search standards? Like this…. 👇 Come learn what it takes to form an effective content strategy, while keeping up with modern times and SEO best practices. Join us for an insightful webinar where Carlos Meza of Crowd Content shares how to future-proof and scale your content strategy to maximize results. [Register Now]( How did you like today's email? [😢]( [🙁]( [😐]( [🙂]( [🤩]( News, SEO [Microsoft Unveils New Mobile-First Experiences For Bing & Edge]( By Matt G. Southern Microsoft enhances the Bing mobile experience, integrates cross-platform chats, and adds innovative features to SwiftKey and Skype. [Read Now...]( Digital Strategy [What Is A Digital Marketing Strategy? 5 Steps To Create One]( By Brooke Osmundson Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where's the best place to start creating and optimizing your strategy? Read on to learn how to create a successful digital marketing strategy for your brand. While it's important to think about "digital-first" when it comes to strategies, it needs to align with the overarching business goals. Don't confuse strategy and tactics and end up rushing into a tactics-first approach. By taking the time to create a solid digital marketing strategy, you're setting the brand up for long-term success and the ability to pivot based on performance. [Read Now...]( Webinar [Is Content Still The Key To A Successful SEO Strategy? [Webinar]]( By Search Engine Journal With the SEO industry ever evolving and new trends constantly emerging, how do you make sure your content is up to the latest search standards? Like this…. 👇 Come learn what it takes to form an effective content strategy, while keeping up with modern times and SEO best practices. Join us for an insightful webinar where Carlos Meza of Crowd Content shares how to future-proof and scale your content strategy to maximize results. [Register Now]( SEO, Technical SEO [Google PageRank Explained for SEO Beginners]( By Dixon Jones PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from PageRank, there’s no denying that it has long been a pervasive concept in the industry. Every SEO pro should have a good grasp of what PageRank was – and what it still is today. Google’s algorithm was initially believed to be “unspam-able” internally, since the importance of a page was dictated not just by its content but also by a sort of “voting system” generated by links to the page. Google’s confidence did not last, however. PageRank started to become problematic as the backlink industry grew. So Google withdrew it from public view, but continued to rely on it for its ranking algorithms. [Read Now...]( Generative AI, News [Google Bard Update Enhances Source Content Visibility]( By Matt G. Southern Google's Bard chatbot receives an update, enhancing summarization and source visibility. [Read Now...]( Local Search, News [HomeAdvisor Penalized By FTC For Alleged False Claims About Leads]( By Roger Montti HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. [Read Now...]( [image]( Ebook [PPC Expert Tips: Budgets, Testing & Optimization]( [Download Now ...]( Upcoming Events May 17 at 2 pm ET How We Built 1,000+ Links Per Month With This 6-Month Sprint Topic: SEO | Sponsor: PureLinq [Register Now]( May 24 at 2 pm ET Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content [Register Now]( May 31 at 2 pm ET Why US Brands Lose $2.4B A Year From Local Invisibility Topic: SEO | Sponsor: SOCi [Register Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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