Microsoft Clarity + GA4: A/B Testing How To & Examples

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, May 15, 2023 [Read the Article]( Analytics & Data, Technical SEO [How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples]( By Vahan Petrosyan As a marketer, you want to improve your website's performance and drive more conversions. In many cases, A/B testing could be the answer. By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals. In this article, we'll walk you through the steps to set up A/B testing using Microsoft Clarity and GA4. Microsoft Clarity is a free heatmap analytics tool that has all the necessary segmentation functionalities to set up A/B testing, especially when Google Optimize is sunsetting as a marketer; you need alternative ways to run your tests. 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[😢]( [🙁]( [😐]( [🙂]( [🤩]( Facebook, Generative AI, News, Social Media Advertising [Meta Announces AI-Powered Tools To Streamline Ad Processes]( By Kristi Hines In another Big Tech move to redefine digital advertising with A.I., Meta announced several A.I.-powered tools to enhance business performance and streamline ad processes. From the A.I. Sandbox to an upgraded Meta Advantage suite, these innovations promise to catapult online advertising into a new era. Meta's latest offerings provide an intriguing glimpse into the future of A.I.-powered marketing. The first portion of the announcement covered the AI Sandbox, a testing playground for AI-driven advertising tools. [Read Now...]( Careers, SEJ Show [Professional Growth: The Value of Smaller SEO Events & Masterminds - Ep. 309]( By Loren Baker Networking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. 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