Google Analytics 4 Event Tracking: How To Get Set Up

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, May 8, 2023 [Read the Article]( Analytics & Data, Marketing Analytics [Google Analytics Event Tracking: How To Get Set Up]( By Vahan Petrosyan Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we'll help you migrate your custom events and walk you through how to set up GA4 custom events. Google Analytics 4 automatically tracks several events by default, without any additional configuration. Some of these events relevant to web property tracking include: It also collects the following parameters by default: But in most cases, it is not enough for comprehensive tracking, and here is where custom event tracking comes into help. 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As the race for A.I. dominance heats up, industry leaders have come forward with ambitious plans to integrate A.I.-driven solutions, sparking discussions on the potential impact of these technologies on society and business. Find out what A.I. advances companies revealed during or ahead of the first earnings calls of 2023. [Read Now...]( Digital Experience [Metaverse: How We Got Here & Where We Go Next]( By Wilson Lau A new trend set to emerge is the corporate metaverse, where companies use the metaverse to train and empower their employees, allowing them to collaborate with each other more effectively from anywhere in the world. Marketers should pay particular attention to the evolution and progression of the metaverse. Those who are skeptical might miss out on a significant amount of digital innovation set to change the way society does business and functions as a whole. 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