RESTRICT Act Impact, Google 2023 Reviews Release & ML for SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, April 14, 2023 It’s so easy, when we’re caught up in the day-to-day of our own little corners of the world, to remember that we’re part of a big, beautiful global landscape. But in our industry, that’s actually become a little more challenging – thanks, in part, to how the whole world is coming into view with the technologies we use in life, at work, and everywhere else. The last time I wrote, I mentioned restrictions that the Italian Data Protection Authority placed on [ChatGPT](. And it’s hard to believe that that’s just one teeny-tiny piece of what we’re witnessing in real time, in terms of how technology is being approached globally. Take, for example, the recently-introduced [RESTRICT Act](. This has come up a lot in conversations with my team in pitch meetings, in post-hearing discussions, and – nerd alert! – over lunch. We can’t help ourselves. Not only is a legislature of this kind pretty momentous, but also, it’s so much further-reaching than many realize. That’s why I was so thrilled when Associate News Editor Kristi Hines took on the tall order of breaking down [the different types of technology that would be impacted by the RESTRICT Act]( and why I chose to highlight that article today. As you’ll see, this is more than just the cries of a [TikTok ban]( and I’m grateful to have such an amazing team of writers to guide me – and our readers! – through what’s bound to be a bumpy ride. (Whoops. There I go with the humblebrags again.) And in what’s truly an embarrassment of riches, that’s just one of the truly superb articles I’ve got for you today: - [Google released its April 2023 Reviews System Update]( this week; Roger Montti’s got you covered with a look at what it means. - ICYMI: Microsoft and Roku joined forces to kick ad buying and optimizing performance up a notch. Matt Southern tell us more [here](. - Plus, a fascinating list of [machine learning examples in the wild – and for SEO](. It’s Friday, y’all – we’ve got this. From my own little corner of the world, AZW [Read the Article]( News, TikTok [11 Popular Apps, Products, And Services Potentially Affected By The RESTRICT Act]( By Kristi Hines The recently-introduced bipartisan legislature may give users and lawmakers alike a bit more than they bargained for. The Restricting the Emergence of Security Threats that Risk Information and Communications Technology (RESTRICT) Act would allow the U.S. Department of Commerce the power to review information and communications technology (ICT) products and services used by Americans. If an ICT product (like TikTok) with millions of U.S. users (150M, specifically) is made by an entity (ByteDance) tied to a country labeled as a foreign adversary (China) – it may fall under this 55-page bill, introduced by Sen. Mark Warner (D-VA). Fundamentally, the Act aims to stop foreign adversaries from sabotaging ICT products or services, damaging critical infrastructure, interfering with Federal elections, steering U.S. policies and regulations for foreign benefit, or posing other risks to national security or the security of U.S. persons. As for the risks these ICT products and services might pose, the main objective of the RESTRICT Act is to presumably shield critical infrastructures (like telecom and energy, for instance) that support national defense, government, and the economy from sabotage by so-called foreign adversaries. [Keep Reading...]( Sponsored [Turn competitor traffic insights into smart ideas]( By SEMRUSH Perfect your traffic acquisition strategy with competitor traffic insights: from traffic sources and most visited pages to audiences they target. [Try it free]( Content Trends, SEO [7 Content Writing Trends For 2023]( By Ron Lieback It’s no secret that brands have leveraged A.I. marketing for years and probably even limited the usage of A.I.-generated content. While Google has stated that A.I.-generated content meant to manipulate search results constitutes spam, it has also stated that the “appropriate use” of A.I. to assist content is not against its guidelines. As technology advances, the need to balance the impulse to supplement too much of our workflow with A.I. and to keep our writing organic will be difficult. Nevertheless, users and search engines prefer creative and organic content over A.I. [Read Now...]( News, Tools [GA4 Update: “Once Per Session” Conversion Counting Method]( By Matt G. Southern An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. [Read Now...]( Webinar [[Webinar] 2023 Forecast: SEO & Content Marketing Trends You Need to Know]( By Search Engine Journal If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered. Register to discover focus areas, obstacles, and AI integration techniques from top marketers, plus strategies for expanding beyond Google. Join Pat Reinhart and Allie Bhutani of Conductor as they explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023. [Register Now]( How did you like today's email? [1]( [2]( [3]( [4]( News, PPC [Microsoft & Roku Unite To Enhance The Ad-Buying Experience]( By Matt G. Southern Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. [Read Now...]( News, SEO [Google Reduces What Triggers Video Thumbnails In The SERPs]( By Roger Montti Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases. [Read Now...]( Webinar [SEO & content trends to prioritize and improve your strategies.]( By Search Engine Journal If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered. Register to discover focus areas, obstacles, and AI integration techniques from top marketers, plus strategies for expanding beyond Google. Join Pat Reinhart and Allie Bhutani of Conductor as they explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023. [Register Now]( Machine Learning, News, SEO [Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT]( By Roger Montti Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset that is 100% open source. [Read Now...]( Machine Learning, SEO, Technical SEO [Machine Learning Examples In The Real World (And For SEO)]( By Ruth Everett Machine learning is a subset of artificial intelligence which enables systems to learn and improve without the need to be explicitly programmed. This is achieved by using large data sets that train the parameters in the model. Perhaps the most well-known examples of machine learning currently are ChatG.P.T. and BARD – and while this post won’t be focusing on them, I decided to ask them both to explain to me what machine learning is. However, understanding how machine learning works in search (and in real life) can only work to your advantage as an S.E.O. pro – whether you're technical or not. In this comprehensive article, learn the types of machine learning and ethics associated with the technology, then take inspiration from seven machine learning examples that have had a great impact on our world. [Read Now...]( News, SEO [Google’s Gary Illyes On Sudden Keyword Ranking Drops]( By Matt G. Southern Learn why websites vanish from Google's search results, learn investigative steps, and explore the causes of keyword ranking drops. 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