Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, April 13, 2023 [Read the Article]( Machine Learning, SEO, Technical SEO [Machine Learning Examples In The Real World (And For SEO)]( By Ruth Everett As an SEO professional, you've heard about ChatGPT and BARD â or even used them yourself. You might also be familiar with a handful of machine learning models from Google, such as BERT and RankBrain. These are all great applications of machine learning. But it isn't always immediately apparent how machine learning can be useful for your BAU (business as usual) tasks or daily SEO to-dos. There's also the question of ethics, as in data privacy and fairness, when it comes to using machine learning in your work. [Keep Reading...]( Sponsored [Turn competitor traffic insights into smart ideas]( By SEMRUSH Perfect your traffic acquisition strategy with competitor traffic insights: from traffic sources and most visited pages to audiences they target. [Try it free]( News, PPC [Microsoft & Roku Unite To Enhance The Ad-Buying Experience]( By Matt G. Southern Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. [Read Now...]( News, SEO [Google Reduces What Triggers Video Thumbnails In The SERPs]( By Roger Montti Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases. [Read Now...]( Sponsored [[Virtual SEO Summit] Join Conductorâs Challenge Of Change]( By Conductor Learn how to maximize website performance on 4/26. [Learn More]( How did you like today's email?
[1]( [2]( [3]( [4]( Machine Learning, News, SEO [Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT]( By Roger Montti Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset that is 100% open source. [Read Now...]( News, SEO [Googleâs Gary Illyes On Sudden Keyword Ranking Drops]( By Matt G. Southern Learn why websites vanish from Google's search results, learn investigative steps, and explore the causes of keyword ranking drops. [Read Now...]( Webinar [SEO & content trends to prioritize and improve your strategies.]( By Search Engine Journal If youâre feeling the pressure to increase output under decreased budgets, weâve got you covered. Register to discover focus areas, obstacles, and AI integration techniques from top marketers, plus strategies for expanding beyond Google. Join Pat Reinhart and Allie Bhutani of Conductor as they explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023. [Register Now]( News, SEO [Google Warns Against Cloaking HTTP Status Codes]( By Matt G. Southern Learn why cloaking HTTP status codes is risky, Google's stance on it, and the importance of ethical SEO practices. [Read Now...]( News, SEO [Google April 2023 Reviews Update Focuses Heavily On Experience]( By Roger Montti Google released the Google April 2023 Reviews Update today, April 12, 2023 at noon EST (9 AM PDT). This update leans heavily on signals of experience. [Read Now...]( SEO [Googleâs Webspam Report Explains Role Of SpamBrain]( By Roger Montti Google's annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. [Read Now...]( [image]( Ebook [A Guide To Essential Tools For SEO Agencies]( [Download Now ...]( Upcoming Events April 19 at 2 pm ET 2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor [Register Now]( April 26 at 2 pm ET 3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC [Register Now]( Digital Marketing Job of the Day [Digital Marketing Specialist]( Search Engine Journal, 100% Remote [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](.
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