GSC: Analyzing Traffic Drops

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, March 30, 2023 [Read the Article]( News, SEO [Google Search Console Tutorial: Analyzing Traffic Drops]( By Matt G. Southern In a YouTube video, Google's Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites. If you're trying to figure out how the update has affected your site, the Search Console Performance report is an excellent starting point. Waisberg demonstrates how, when combined with Google Trends, the Search Console Performance report can help you investigate shifts in traffic patterns. There can be several reasons for a drop in organic traffic. Waisberg highlights these main causes: [Keep Reading...]( Sponsored [🌟 YOLO no FOMO: Last Week to Save Big on MozCon!]( By Moz Join us to explore the Future of SEO at MozCon this August in Seattle. Super Early Bird tickets are going fast. Get the lowest price by Mar. 31! [Get Your Tickets Now]( News, PPC [Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience]( By Matt G. Southern Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. [Read Now...]( Web Dev SEO, WordPress [How to Use WordPress Hooks To Improve Technical SEO]( By Vahan Petrosyan WordPress action hooks and filters are key features in WordPress that allow developers to extend the functionality of the C.M.S. They provide a powerful way for developers to extend the functionality of WordPress and make custom changes to their sites. Plugins are often aimed at solving a wide variety of tasks and may often not be designed specifically to fulfill your specific needs. The ease with which you can modify WordPress core is one of its most beautiful aspects – and you can alter it with a few lines of code. [Read Now...]( Sponsored [Reveal the true ROI of SEO with this free calculator]( By Semify Grow your SEO by showing the worth of your SEO strategy. [Download The Report Now]( Display Ads, News, Paid Media, PPC, Video Advertising [Google Announces The Ads Transparency Center And 2022 Ads Safety Report]( By Kristi Hines In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety Report. The Ads Transparency Center, rolling out to users worldwide over the next few weeks, offers a searchable database of all advertisements on Google Search, YouTube, and Display. Like ads transparency efforts from its peers in Big Tech, Google aims to ensure that users are well-informed about the ads they see. For instance, if you are interested in a product or service you saw in a Google Search ad, you can use the Ads Transparency Center to learn more about the brand before visiting its website. [Read Now...]( News, PPC [Google Ads Update: Cross-Channel Conversion Credit Import]( By Matt G. Southern Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. [Read Now...]( Webinar [[Webinar] 5 tips to improve the ROI of your SEO strategy]( By Search Engine Journal How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities. You’ll walk away knowing how to: 1. Identify your seasonal trends and how to plan for them. 2.Report on and optimize your share of voice. 3.Maximize SERP feature opportunities, most notably Popular Products. [Register Now]( News, SEO [New Google Search Advisory: Extreme Heat Alerts]( By Matt G. Southern Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. [Read Now...]( News, Paid Media [Microsoft Launches Third-Party Government Services Advertising Pilot Program]( By Kristi Hines Microsoft has launched a new pilot program allowing businesses authorized to provide select government services to use Microsoft Ads to reach customers. This creates new marketing opportunities for many local businesses that offer government services, such as auto titles and registrations. The program begins today and is limited to the Microsoft Advertising Search Network and Microsoft Audience Network within the U.S. This program would allow authorized third-party providers of select government services to reach Microsoft Search Network's audience of 120 million unique P.C. users who perform 7.6 billion searches monthly in the U.S., representing 38.1% of the P.C. market share. This audience typically spends 32% more than the average internet user. [Read Now...]( News, WordPress [Yoast SEO Founders Invest in WordPress Accessibility Plugin]( By Roger Montti The founders of Yoast SEO plugin announced an investment in a WordPress accessibility plugin that scans and reports on accessibility issues and makes it easy to troubleshoot entire websites. 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