Today's Topics: Enterprise SEO. Will AI Kill SEO? Bing AI-Powered Image Content.

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, March 21, 2023 [Read the Article]( Ask an SEO [Will AI Kill SEO? We Asked ChatGPT]( By Ryan Jones It happens every couple of years. First, it was Jason Calacanis and Mahalo, then the early social platforms. We saw it again with voice search and smart assistants. For a minute, it was TikTok's turn. Then the metaverse jumped the line. Now, it’s ChatGPT and AI. I’m talking, of course, about “SEO killers.” [Keep Reading...]( SEJ Reader Survey [Tell us what you think. Get a chance to win a $100 Amazon Card.]( By Search Engine Journal To do our best for you, our readers, we need to know more about you and what you want from SEJ! How can we help you excel in your career? Take our Reader Survey, tell us about you, why you read SEJ, and what more you’d like to see from us. It takes less than 9 minutes and you'll get entered to win one of five $100 Amazon gift cards! Survey closes 3/22/2023. [Take The Survey]( News, Tools [Bing Image Creator: AI-Powered Visual Content By Microsoft]( By Matt G. Southern Create visual content instantly with Bing Image Creator, an AI-powered tool in Bing and Microsoft Edge. [Read Now...]( News, Tools [ChatGPT Is Down: OpenAI Reports Major Outages For ChatGPT And Labs Users]( By Kristi Hines OpenA.I.’s ChatG.P.T. experienced an outage today. Mobile users report receiving the dreaded “ChatG.P.T. is at capacity right now” message and its outage limerick. ChatG.P.T. Plus subscribers can receive a subscriber login link, which would typically bypass any capacity issues. That option also appears to be broken. On a desktop browser, users receive a link to the incident page for this outage, which shows OpenA.I. began investigating the issue at 9:41 a.m. P.D.T. They discovered the root cause of the issue and are working on a resolution. [Read Now...]( Sponsored [Optimize Ad Spend & Improve CX with CallRail & GA4]( By CallRail Don't miss critical insights to improve your marketing campaigns! [Get Call Tracking Data In GA4]( News, Social Media, TikTok [TikTok Will Allow Users To Refresh The For You Feed For Fresh Recommendations]( By Kristi Hines TikTok introduced a new feature allowing users to refresh their For You feeds if they feel their current recommendations are no longer relevant. This comes as part of the company's ongoing efforts to provide an enjoyable viewing experience while balancing the goals of self-expression and content diversity. TikTok offers various ways to discover content, from personalized recommendations in the For You feed to trending content in the Explore feed. Users craft their recommendations for the For You feed when they follow creators, search for content, and engage with videos (likes, comments, and bookmarks). The new refresh feature will allow users to reset their For You feeds as if they had just signed up for a new TikTok account with a fresh start on content recommendations. TikTok will begin surfacing new content recommendations based on new interactions with creators and videos. This feature will not erase any settings you have in existing content preferences you have, such as filters for specific keywords, restricted content, and hidden creators. [Read Now...]( News, SEO [Google Explains Why Sites Should Combine Structured Data]( By Roger Montti Google's Lizzi Sassman answered a question in a Google SEO Office hours session about whether it's okay to combine different structured data types. The answer illuminated an important point about how Google interprets structured data and whether it's better to combine structured data or two separate them out. [Read Now...]( Sponsored [Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs]( By Ruchi Pardal Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. [Read More]( Social Media [How Does Mastodon Work And How Do You Get Started?]( By Brian Harnish So, even though Twitter and Mastodon are both microblogging networks, they are both very different in their user base, as well as how they are managed and owned. Overall, while Twitter is an excellent social media platform that offers users a wide range of features, Mastodon can offer something quite different – it’s a place where people have more control over their data, who they interact with and what content they see. Overall, Mastodon is a great way to connect with like-minded individuals, share interesting content, and engage in conversations. As long as you take the time to understand the etiquette and rules of the platform, you’ll have a great time and find it to be an amazing social media experience. So, go ahead, get out there, and start exploring Mastodon today! [Read Now...]( SEJ Show, SEO [Audience First SEO With HubSpot - Ep. 304]( By Loren Baker In today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics. Learn how to integrate audience intelligence and social listening data into keyword strategies to understand your 'SEO persona.' You'll be able to plan more relevant and engaging content and digital PR (link building) campaigns to generate better results. Rory Hope is a seasoned SEO and growth marketer who's an expert in digital marketing strategy and leadership. Rory is the Head of Content SEO at HubSpot. He leads the Content SEO team, drives their strategy, and oversees organic growth. He's passionate about sharing his knowledge and helping others implement cutting-edge SEO and growth marketing strategies for their websites or businesses. So, if you want to take your digital marketing game to the next level, you won't miss Rory's insights and expertise! [Read Now...]( SEO [How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari]( By Sam Hollingsworth Using the search engine you like best is a preference many internet users don't take lightly. But it can also be tricky to configure the browser(s) you use to operate with the search engine you prefer by default each time. So, if you want to change your default search engine to Google or any other major search engine within a specific web browser, follow the guide below and you'll realize that changing it is a simple and fast process that makes a big impact on your web-browsing experience. Regardless of the device, operating system, or browser that you're using, setting and using the default search engine you favor most – typically due to personal preference but also usually driven by a number of other factors – impacts the results you get and the types of search queries you use. It also has an immediate and long-lasting impact on your everyday web experience. 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