Google on Structured Data, How Mastodon Works, and AI in Search Updates

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, March 20, 2023 [Read the Article]( Social Media [How Does Mastodon Work And How Do You Get Started?]( By Brian Harnish One of the latest versions of popular social networks in recent months includes the launch of a newcomer called Mastodon. With some Twitter users' desire to find another option, Mastadon appeared as an alternative social network. Mastodon is a decentralized, open-source software-based social network that operates on user servers. Unlike Twitter, which is operated by one centralized entity, Mastodon has thousands of distributed servers known as "instances." Each instance hosts the users’ posts and profile information, allowing for independent networks with varying themes and topics. [Keep Reading...]( SEJ Reader Survey [Tell us what you think. Get a chance to win a $100 Amazon Card.]( By Search Engine Journal To do our best for you, our readers, we need to know more about you and what you want from SEJ! How can we help you excel in your career? Take our Reader Survey, tell us about you, why you read SEJ, and what more you’d like to see from us. It takes less than 9 minutes and you'll get entered to win one of five $100 Amazon gift cards! Survey closes 3/22/2023. [Take The Survey]( News, SEO [Google Explains Why Sites Should Combine Structured Data]( By Roger Montti Google's Lizzi Sassman answered a question in a Google SEO Office hours session about whether it's okay to combine different structured data types. The answer illuminated an important point about how Google interprets structured data and whether it's better to combine structured data or two separate them out. [Read Now...]( SEJ Show, SEO [Audience First SEO With HubSpot - Ep. 304]( By Loren Baker In today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics. Learn how to integrate audience intelligence and social listening data into keyword strategies to understand your 'SEO persona.' You'll be able to plan more relevant and engaging content and digital PR (link building) campaigns to generate better results. Rory Hope is a seasoned SEO and growth marketer who's an expert in digital marketing strategy and leadership. Rory is the Head of Content SEO at HubSpot. He leads the Content SEO team, drives their strategy, and oversees organic growth. He's passionate about sharing his knowledge and helping others implement cutting-edge SEO and growth marketing strategies for their websites or businesses. So, if you want to take your digital marketing game to the next level, you won't miss Rory's insights and expertise! [Read Now...]( Webinar [Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit]( By Search Engine Journal In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. [Register Now]( SEO [How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari]( By Sam Hollingsworth Using the search engine you like best is a preference many internet users don't take lightly. But it can also be tricky to configure the browser(s) you use to operate with the search engine you prefer by default each time. So, if you want to change your default search engine to Google or any other major search engine within a specific web browser, follow the guide below and you'll realize that changing it is a simple and fast process that makes a big impact on your web-browsing experience. Regardless of the device, operating system, or browser that you're using, setting and using the default search engine you favor most – typically due to personal preference but also usually driven by a number of other factors – impacts the results you get and the types of search queries you use. It also has an immediate and long-lasting impact on your everyday web experience. [Read Now...]( News, SEO, Social Media [The Search Party: SEJ’s Weekly News Recap For Search, Social, And AIÂ]( By Kristi Hines It’s been a busy week for professionals in all industries, thanks to the latest developments in A.I. To help you stay updated on the latest news that may affect your work life, we have condensed the top stories you need to know – from search to social to A.I. – into this easy-to-digest post. This week’s top stories include the release of G.P.T.-4, new A.I. tools and features across several platforms, the rollout of a Google core algorithm update, and more! One of the most prominent announcements came from OpenA.I. - the release of G.P.T.-4. Rumors sparked by a recent Microsoft A.I. event were confirmed this week as G.P.T.-4 became available for immediate use for ChatG.P.T.+ subscribers at $20 per month. [Read Now...]( Webinar [[Webinar] Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit]( By Search Engine Journal In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. [Register Now]( News, Tools [We Took The New ChatSpot.ai For A Spin. What Did We Learn?]( By Kristi Hines HubSpot announced the launch of new A.I. tools to boost productivity and save your marketing and sales team valuable time when researching, reporting, and summarizing important information. What Is ChatSpot.a.i.? ChatSpot.a.i. integrates the power of ChatG.P.T. & G.P.T.-4 with HubSpot C.R.M. so users can ask questions and provide detailed instructions for a task through natural language in a chat interface. This new A.I. chatbot allows users to perform various tasks, such as adding contacts to the C.R.M., creating custom reports, summarizing HubSpot data, and drafting effective, personalized marketing messages and emails. This can save marketing and sales teams a lot of time. Instead of going to multiple places to run reports based on your HubSpot data or research a competitor, you can ask ChatSpot.a.i. to compile the information in the chat. Inside ChatSpt.a.i., you will find suggested prompts for marketing, sales, generative A.I., and research. [Read Now...]( News, Tools [Microsoft Shares 5 Starter Prompts For AI-Powered Bing]( By Matt G. Southern Explore AI-powered Bing's potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. [Read Now...]( News, Tools [After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby]( By Matt G. Southern Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. 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