Google on Ads+GA4, Advice For Career Seekers, and Tips to Simplify Site Structure

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, March 14, 2023 [Read the Article]( News, SEO [Google’s John Mueller Shares Tips For Simplifying Site Structure]( By Matt G. Southern Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice on this subject in a Reddit thread. With his recommendations, you can learn how to simplify your website structure without affecting its SEO. Read on to learn more about Mueller's advice and how it can help you achieve your website simplification goals. A Reddit user asked about streamlining their site structure by retiring /fr and /de subdirectories. [Keep Reading...]( Search Engine Journal [Get Relevant Content Ideas With Just One Click]( By SEMRUSH Enter your keyword and uncover the most popular topics and headlines, questions your audience asks, and more with Semrush Topic Research tool. [Try it Free]( Ask an SEO [Should You Focus On Zero Search Volume Keywords?]( By Adam Riemer Pro Tip: Just because a tool shows there is zero search volume, it does not mean there are zero people searching. If you build a quality experience, you could become the website that gets cited as journalists and bloggers are looking for resources. Yes, zero search volume keywords are worth going after, but only if they're relevant to your business. They can increase conversions for people in your funnel, be used by multiple channels, and bring in traffic the S.E.O. tools don't account for. [Read Now...]( News, PPC [Google To Unify GA4 & Google Ads Conversion Windows]( By Matt G. Southern Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting. [Read Now...]( Webinar [Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building]( By Search Engine Journal Sign up now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way. [Register Now]( Careers, News [Google’s John Mueller Shares Advice For Getting A Job In Tech]( By Matt G. Southern Learn from Google's Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. [Read Now...]( SEO [How To Create A Customer Journey Map]( By Brian Frederick A customer journey map is a visual representation of the path customers take when interacting with your brand, from awareness to post-purchase. This path is known as the “customer journey” or “conversion funnel.” Your goal is to outline every touchpoint a potential customer may have with your brand, from their first exposure via social media or an advertising campaign, through their interactions with your website, sales team and offering, all the way through completing the purchase and recommending your company to others. By linking your customer and operational data to key touchpoints along the buying path, you can develop a clearer understanding of how people interact with your brand, allowing you to create better processes that will ideally lead to more sales. Customer journey maps are an extremely effective way to visualize this information and can help you chart a path to more success. [Read Now...]( Sponsored [How To Calculate The ROI Of SEO For Your Marketing Strategy]( By Semify Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. [Read More]( SEJ Show, SEO [Two Search Experts Discuss Blogging About SEO - Ep. 303]( By Loren Baker When two search experts come together, they will likely discuss various SEO and digital marketing topics. These discussions can cover everything from the latest trends and strategies to industry news and best practices. Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary! Barry Schwartz is nothing short of a search marketing powerhouse, offering valuable insights and analysis on advanced search engine topics through his popular blog Search Engine Roundtable. Barry also owns RustyBrick, a New York web design and development firm specializing in custom online technology. Individuals across the globe trust him as an authoritative source in SEM with extensive experience in business development and custom web software engineering - you name it! [Read Now...]( News, SEO [OpenAI GPT-4 Arriving Mid-March 2023]( By Roger Montti Microsoft Germany CTO, Andreas Braun, confirmed that GPT-4 is coming within a week of March 9, 2023 and that it will be multimodal. Multimodal AI means that it will be able to operate within multiple kinds of input, like video, images and sound. [Read Now...]( Facebook, Instagram, News, Social Media, TikTok, Twitter [Social Media Engagement Rates Dropping Across Top Networks]( By Kristi Hines Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on your industry, target audience, and ability to create content that attracts customers. The 2023 Social Media Benchmark Report from Rival IQ allows businesses in 14 industries to compare their social media performance against other companies in their competitive landscape. The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies. This includes 150 companies from alcohol, fashion, financial services, food & beverage, health & beauty, higher education, home decor, influencers, media, nonprofits, retail, sports, tech, and travel. The companies analyzed have 25,000 - 1,000,0000 Facebook followers and over 5,000 followers on Instagram, TikTok, and Twitter. This report analyzes 1.9 million Facebook posts, 841k Instagram posts, 304k TikTok videos, and 2.2m tweets. The following are insights from all industries. 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