GPT-4 Coming This Week, Social Rates Decline & Building Customer Journeys

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, March 13, 2023 [Read the Article]( News, SEO [OpenAI GPT-4 Arriving Mid-March 2023]( By Roger Montti Microsoft Germany CTO, Andreas Braun, confirmed that GPT-4 is coming within a week of March 9, 2023 and that it will be multimodal. Multimodal AI means that it will be able to operate within multiple kinds of input, like video, images and sound. The big takeaway from the announcement is that GPT-4 is multimodal (SEJ predicted GPT-4 is multimodal in January 2023). Modality is a reference to the input type that (in this case) a large language model deals in. Multimodal can encompass text, speech, images and video. GPT-3 and GPT-3.5 only operated in one modality, text. [Keep Reading...]( Search Engine Journal [Get Relevant Content Ideas With Just One Click]( By SEMRUSH Enter your keyword and uncover the most popular topics and headlines, questions your audience asks, and more with Semrush Topic Research tool. [Try it Free]( SEO [How To Create A Customer Journey Map]( By Brian Frederick A customer journey map is a visual representation of the path customers take when interacting with your brand, from awareness to post-purchase. This path is known as the “customer journey” or “conversion funnel.” Your goal is to outline every touchpoint a potential customer may have with your brand, from their first exposure via social media or an advertising campaign, through their interactions with your website, sales team and offering, all the way through completing the purchase and recommending your company to others. By linking your customer and operational data to key touchpoints along the buying path, you can develop a clearer understanding of how people interact with your brand, allowing you to create better processes that will ideally lead to more sales. Customer journey maps are an extremely effective way to visualize this information and can help you chart a path to more success. [Read Now...]( SEJ Show, SEO [Two Search Experts Discuss Blogging About SEO - Ep. 303]( By Loren Baker When two search experts come together, they will likely discuss various SEO and digital marketing topics. These discussions can cover everything from the latest trends and strategies to industry news and best practices. Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary! Barry Schwartz is nothing short of a search marketing powerhouse, offering valuable insights and analysis on advanced search engine topics through his popular blog Search Engine Roundtable. Barry also owns RustyBrick, a New York web design and development firm specializing in custom online technology. Individuals across the globe trust him as an authoritative source in SEM with extensive experience in business development and custom web software engineering - you name it! [Read Now...]( Webinar [Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building]( By Search Engine Journal Sign up now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way. [Register Now]( Facebook, Instagram, News, Social Media, TikTok, Twitter [Social Media Engagement Rates Dropping Across Top Networks]( By Kristi Hines Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on your industry, target audience, and ability to create content that attracts customers. The 2023 Social Media Benchmark Report from Rival IQ allows businesses in 14 industries to compare their social media performance against other companies in their competitive landscape. The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies. This includes 150 companies from alcohol, fashion, financial services, food & beverage, health & beauty, higher education, home decor, influencers, media, nonprofits, retail, sports, tech, and travel. The companies analyzed have 25,000 - 1,000,0000 Facebook followers and over 5,000 followers on Instagram, TikTok, and Twitter. This report analyzes 1.9 million Facebook posts, 841k Instagram posts, 304k TikTok videos, and 2.2m tweets. The following are insights from all industries. [Read Now...]( News, PPC, SEO, Social Media, WordPress [SEJ Sum-Up: Weekly News Recap for Search, Social, And AI]( By Kristi Hines Keeping track of the latest industry news is hard to do. Enter: the S.E.J. Sum-Up. Every Friday, we condense the top stories you need to know – from search to social to A.I. and beyond – into one easy-to-digest post. This week’s top stories include an update to Google desktop search, Bing reaching new heights, the RESTRICT Act (and how it may affect TikTok users in the U.S.), new A.I. tools for Slack, and WordPress plugin vulnerabilities. [Read Now...]( Webinar [[Webinar] Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building]( By Search Engine Journal Sign up now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way. [Register Now]( SEO, YouTube [YouTube Analytics: How To Find & Analyze Data]( By Ben Steele YouTube Analytics is a deceptively simple platform. It's simple enough for beginners to navigate with ease, there’s a lot of power if you know where to look. The key to drawing effective conclusions from your analytics is to remember that YouTube algorithms work differently from Google search algorithms –and even from each other. YouTube search and YouTube recommendations also run on different algorithms. Analytics can help you understand a video’s performance based on different YouTube features. If you’d rather work with the data yourself, you can always load up advanced mode, pick your chart features and comparisons, then export it. [Read Now...]( News, SEO [Bing AI-Powered Search & Edge Browser Grow Users & Engagement]( By Roger Montti Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled out. [Read Now...]( PPC [6 PPC Strategies To Focus On Now]( By Lisa Raehsler Whether you are looking for optimizations to refresh your existing strategy or searching for entirely new ways to reach your audience, these P.P.C. account areas are fantastic to explore and focus on now. The P.P.C. strategies here have been inspired by recent ad technologies and some overlooked oldies not to be missed. 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