SEJ Today: Pubcon Keynote: Bing’s AI Algorithm

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, March 1, 2023 [Read the Article]( News, SEO [Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote]( By Matt G. Southern Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine. As the leader of the product development team, Canal's insights into the new and improved Bing search engine were highly anticipated by the audience. His presentation offered valuable information on optimizing websites for the new Bing search experience. Additionally, we learned Bing Webmaster Tools will soon include traffic data from Bing's AI chat. In this article, we'll dive into the highlights of Canal's presentation and how to use the information to improve your visibility in Bing's search results. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Digital Trends, SEO [25 ChatGPT Examples For Digital Marketers & SEOs]( By Vahan Petrosyan ChatG.P.T. is a revolutionary technology that will significantly change how we work. As a programmer, I initially didn’t believe it could solve advanced tasks, but I was surprised to see how helpful it can be in my daily life. There are talks that ChatG.P.T. is going to replace humans, and many professions are just going to die out. In my personal opinion, that won't happen – but ChatG.P.T. will make life easier in different industries and professional fields. [Read Now...]( News [W3C Launches Beta Of New Website Redesign]( By Roger Montti The Worldwide Web Consortium (W3C) announced a redesign of their decades old website. The redesign is currently in Beta but open for a public preview and feedback, with a launch date of later in 2023. [Read Now...]( Webinar [Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms. 2. Utilize platform-specific placement, features, and functionality to get the most from every ad. 3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( Social Media [Social Media Planner: How To Plan Your Quarter (With Template)]( By Jason Hennessey A social media planner is a tool, system, or process that organizations or individuals can use to plan, schedule, publish, and manage their social media content. A social media planner makes it easier to plan content in advance and manage posts across multiple platforms such as Facebook, Twitter, or Instagram. Using a social media planner also empowers you to be proactive and respond to changes in your industry or market, rather than reactive. This can help you stay ahead of the competition and maintain a strong presence on social media. [Read Now...]( Social Media, TikTok [TikTok Announces Sounds For Business]( By Kristi Hines Businesses that use Twitter for marketing and advertising can now choose music with the appropriate commercial use licensing through the TikTok Audio Library. TikTok announced Sounds For Businesses to make creating TikTok content easier for small businesses. This allows individuals and businesses to choose audio selections specifically cleared for organic content and ad creation. Why does it matter? 68% of TikTok users find remembering a brand’s messaging easier if it is paired with a song they like. 62% of those who like the music will take the time to learn more about the brand because they feel they share similar tastes. [Read Now...]( Webinar [5 Paid Media Strategies for Higher Returns]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms. 2. Utilize platform-specific placement, features, and functionality to get the most from every ad. 3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( News, PPC [Google Ads’ Keyword Matching Process Detailed In New Guide]( By Matt G. Southern Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. [Read Now...]( News, SEO [Trust The Badge: Google’s System For Safe Online Shopping]( By Matt G. Southern Learn how Google's safety measures, including automated vetting and store badges, protect shoppers and build trust. [Read Now...]( News, PPC [Chrome FLEDGE Update Provides Hope For PPC & SEOs]( By Brooke Osmundson Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. 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