Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, February 28, 2023 [Read the Article]( News, SEO [Google: Don’t Combine Site Moves With Other Big Changes]( By Matt G. Southern Google's Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This topic comes up a lot, but it was examined from a different angle this time. Google Search Advocate John Mueller, Analyst Gary Illyes, and Senior Technical Writer Lizzi Sassman explore the risks of moving a site to a new top-level domain. At roughly ten minutes into the podcast, Mueller complicates the discussion by introducing a hypothetical scenario. What happens if you combine a domain change with other changes to the URL? [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( News, SEO [Trust The Badge: Googleâs System For Safe Online Shopping]( By Matt G. Southern Learn how Google's safety measures, including automated vetting and store badges, protect shoppers and build trust. [Read Now...]( News, PPC [Chrome FLEDGE Update Provides Hope For PPC & SEOs]( By Brooke Osmundson Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. [Read Now...]( Sponsored [2023 Marketing Agency Outlook]( By CallRail Find the answers in CallRailâs Outlook Report. [Download The Report]( SEO [The Best SEO Conferences For 2023 (Virtual And In-Person)]( By Loren Baker To help you decide which ones you should attend, weâve compiled a list of the best S.E.O. conferences in 2023. Whether youâre a road warrior who wants to attend as many events as possible or an introvert who only wants to attend digitally, there are sure to be several conferences that fit your needs. For an S.E.O. professional, experience is important but not nearly as vital as staying up to date. And while you can keep an eye on whatâs going on in the world of search engines, paid advertising, and digital marketing by reading expert publications (like this one, for example), itâs also great to meet with other people who are performing the same job. [Read Now...]( News, PPC [Google Ads Announces Changes To Location Targeting Settings]( By Matt G. Southern Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. [Read Now...]( Webinar [5 Paid Media Strategies for Higher Returns]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms.
2. Utilize platform-specific placement, features, and functionality to get the most from every ad.
3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( News, PPC [Google Introduces AI-Powered Search Ads]( By Matt G. Southern Google has recently announced new tools to enhance search ads' performance with artificial intelligence (AI). [Read Now...]( News, WordPress [All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million]( By Roger Montti The United States National Vulnerability Database published an advisory about two vulnerabilities discovered in the All In One SEO WordPress plugin. [Read Now...]( Marketing Analytics [Form Tracking With Google Analytics (Via WordPress And GTM)]( By Corey Morris Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. Whether you are an experienced marketer or just starting out, form tracking in G.T.M. and WordPress provides a straightforward and efficient solution for tracking form submissions and understanding where leads are coming from, how theyâre interacting with the website, and why theyâre interested in you. [Read Now...]( [image]( Ebook [A Guide To Essential Tools For SEO Agencies]( [Download Now ...]( Upcoming Events March 1 at 2 pm ET Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy [Register Now]( March 8 at 2 pm ET How A Customer Journey Influences Your Content Strategy Topic: Content | Sponsor: iQuanti [Register Now]( March 15 at 2 pm ET Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress [Register Now]( March 29 at 12 pm ET Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain [Register Now]( Digital Marketing Job of the Day [Principal Staff Writer]( Search Engine Journal, 100% Remote [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](.
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