SEJ Today: WordPress Vulnerability: All In One SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, February 27, 2023 [Read the Article]( News, WordPress [All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million]( By Roger Montti The United States National Vulnerability Database published an advisory about two vulnerabilities discovered in the All In One SEO WordPress plugin. All In One SEO (AIOSEO) plugin, which has over three million active installations, is vulnerable to two Cross-site scripting (XSS) attacks. The vulnerabilities affect all versions of AIOSEO up to and including version 4.2.9. Cross-site scripting (XSS) attacks are a form of injection exploit that involves malicious scripts executing in a user's browser which then can lead to access to cookies, user sessions and even a site takeover. The two most common forms of Cross-Site Scripting attacks are: [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Marketing Analytics [Form Tracking With Google Analytics (Via WordPress And GTM)]( By Corey Morris Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. Whether you are an experienced marketer or just starting out, form tracking in G.T.M. and WordPress provides a straightforward and efficient solution for tracking form submissions and understanding where leads are coming from, how they’re interacting with the website, and why they’re interested in you. [Read Now...]( Technical SEO, Tools [GTmetrix: How To Use The Speed Test Tool]( By Tessa Nadik G.T.metrix is a web-based tool that provides an analysis of website speed. G.T.metrix will analyze a site's load time, size, and requests happening and then generate a score with recommendations to improve it. G.T.metrix offers valuable insights and information to enhance the performance of your website. It acts as a comprehensive tool to assess the well-being of your site and uncover factors affecting your search engine visibility. [Read Now...]( Webinar [Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms. 2. Utilize platform-specific placement, features, and functionality to get the most from every ad. 3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( News, SEO [Google Updates Guidance On Helpful Content System and Discover Traffic]( By Roger Montti Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content.  [Read Now...]( LinkedIn, News [LinkedIn Introduces SEO Tools For Articles]( By Matt G. Southern Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. [Read Now...]( Webinar [5 Paid Media Strategies for Higher Returns]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms. 2. Utilize platform-specific placement, features, and functionality to get the most from every ad. 3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( International Search, News [Google Tests Blocking News Content For 4% Of Canadians]( By Matt G. Southern Google is conducting tests that block some Canadians' news content in response to a new government bill, Bill C-18. [Read Now...]( News, PPC [Google Ads: New Features For Performance Max Campaigns]( By Matt G. Southern Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. [Read Now...]( Content, On-Page SEO, SEO [How To Conduct A Content Audit Step-By-Step]( By Ashley Segura (Ward) A content audit is a process of systematically inventorying and evaluating your website’s currently published content. Often, it will be directly linked to S.E.O. efforts, as the goal is to have content that is not only packed with important keywords but also answers specific search queries. There’s a lot of work involved with content audits, so to ensure you’re not wasting your time and energy, it’s important to start with clearly defined objectives about what you want to accomplish. You should have at least one goal that will be the driving factor behind the audit and then determine the metrics with which success will be measured. 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