SEJ Today: Google Updates Guidance On Helpful Content System and Discover Traffic

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, February 24, 2023 [Read the Article]( News, SEO [Google Updates Guidance On Helpful Content System and Discover Traffic]( By Roger Montti Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. The changes to Google's documentation underline the fact that Google Discover is a feature of Google Search. It's a way to surface content that is relevant to user interests, but without requiring users to type in keywords. Although Discover is a part of search, Search Console offers a Google Discover report that provides data specific to Discover-based traffic (review Search Console Discover report here). The Search Central Google Discover page removed a paragraph and added another one in its stead. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Technical SEO, Tools [GTmetrix: How To Use The Speed Test Tool]( By Tessa Nadik G.T.metrix is a web-based tool that provides an analysis of website speed. G.T.metrix will analyze a site's load time, size, and requests happening and then generate a score with recommendations to improve it. G.T.metrix offers valuable insights and information to enhance the performance of your website. It acts as a comprehensive tool to assess the well-being of your site and uncover factors affecting your search engine visibility. [Read Now...]( LinkedIn, News [LinkedIn Introduces SEO Tools For Articles]( By Matt G. Southern Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. [Read Now...]( Webinar [Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms. 2. Utilize platform-specific placement, features, and functionality to get the most from every ad. 3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( International Search, News [Google Tests Blocking News Content For 4% Of Canadians]( By Matt G. Southern Google is conducting tests that block some Canadians' news content in response to a new government bill, Bill C-18. [Read Now...]( News, PPC [Google Ads: New Features For Performance Max Campaigns]( By Matt G. Southern Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. [Read Now...]( Webinar [5 Paid Media Strategies for Higher Returns]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms. 2. Utilize platform-specific placement, features, and functionality to get the most from every ad. 3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( Content, On-Page SEO, SEO [How To Conduct A Content Audit Step-By-Step]( By Ashley Segura (Ward) A content audit is a process of systematically inventorying and evaluating your website’s currently published content. Often, it will be directly linked to S.E.O. efforts, as the goal is to have content that is not only packed with important keywords but also answers specific search queries. There’s a lot of work involved with content audits, so to ensure you’re not wasting your time and energy, it’s important to start with clearly defined objectives about what you want to accomplish. You should have at least one goal that will be the driving factor behind the audit and then determine the metrics with which success will be measured. [Read Now...]( News, SEO [Microsoft’s AI-Powered Bing Search Now On Mobile]( By Matt G. Southern Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities. [Read Now...]( News, Twitter [Google Search Console Update: More Granular User Permissions]( By Matt G. Southern Google Search Console update improves security and collaboration with more granular user permissions. 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