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SEJ Today: How To Conduct A Content Audit Step-By-Step

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Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, February 23, 2023 [Read the Article]( Content, On-Page SEO, SEO [How To Conduct A Content Audit Step-By-Step]( By Ashley Segura (Ward) It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, and basically contribute nothing to your overall goals. Don’t erase things you worked hard on or leave them to slowly fade into obscurity. Instead, use these less-than-successful pieces of content to figure out where you went wrong, take action to correct it, and use that new knowledge to create stronger new content. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( News, SEO [Microsoft’s AI-Powered Bing Search Now On Mobile]( By Matt G. Southern Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities. [Read Now...]( News, Twitter [Google Search Console Update: More Granular User Permissions]( By Matt G. Southern Google Search Console update improves security and collaboration with more granular user permissions. [Read Now...]( Sponsored [[Content Marketing Ebook] Elevate Your Content Strategy]( By CopyPress Plan and start your winning content strategy with this free guide. [Download Now]( News, SEO [How Bing AI Search Uses Website Content]( By Roger Montti Microsoft Bing Blogs published new information about how the new AI-integrated search works, including details of a technology called Bing Orchestrator that works like a coordinator between the Bing website index and the "next generation GPT" underlying the new version of Bing. [Read Now...]( Digital Experience [55 Google Doodle Moments To Celebrate 25 Years]( By Brian Frederick A special and temporary alteration of Google’s logo on its homepages and search engine results pages (S.E.R.P.s.), these are used for things like commemorating achievements (both within and outside the company), honoring the birthdays of important people, and celebrating holidays. And sometimes, they’re just fun, like interactive games you can play right from your browser. To date, there have been more than 5,000 unique doodles on Google’s homepages worldwide. Here are some of our favorites. One of the most fun things about Google Doodles is that they keep pushing the envelope. From beautiful works of art to interactive games, the search engine company continually finds innovative new ways to spice up its homepages. And even better, they’re open to suggestions. If you’re lucky, you may even see it brought to life. [Read Now...]( Webinar [5 Paid Media Strategies for Higher Returns]( By Search Engine Journal Get tactical ways to reach your ideal audience and get the most value from your marketing budget. 1. Think beyond Facebook and Google to take advantage of tier 2 platforms. 2. Utilize platform-specific placement, features, and functionality to get the most from every ad. 3. Bring in the right traffic, not the most traffic, with your paid ads. [Register Now]( News, SEO [Google February 2023 Product Reviews Update]( By Roger Montti Google announced the release of the February 2023 Product Reviews Update. The update applies globally to eleven languages and will take approximately two weeks to fully roll out. [Read Now...]( News, SEO [Tech Giants On Trial: Why Gonzalez v. Google Matters]( By Matt G. Southern Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech. [Read Now...]( News, SEO, Tools [Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List]]( By Shannon Phelps Our new ebook, S.E.O. Tools For Agencies (Second Edition), has the insights you need to find the right tools to improve your clients’ marketing strategy. Inside are a variety of tool reviews, comparisons, and tips on what to look for in your software services. Learn more about how the tools you use can help put you in alignment with your, and your clients’ future goals. Download this pocket guide and sortable features list to find out how the right set of S.E.O. tools could be key to your agency’s success. [Read Now...]( [image]( Ebook [A Guide To Essential Tools For SEO Agencies]( [Download Now ...]( Upcoming Events March 1 at 2 pm ET Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy [Register Now]( March 8 at 2 pm ET How A Customer Journey Influences Your Content Strategy Topic: Content | Sponsor: iQuanti [Register Now]( March 15 at 2 pm ET Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress [Register Now]( March 29 at 12 pm ET Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain [Register Now]( Digital Marketing Job of the Day [Digital Marketing Specialist]( Search Engine Journal, 100% Remote [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2023 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â

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