SEJ Today: Google on Link Guidance & New Features in GA

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, February 17, 2023 [Read the Article]( News, SEO [Four Takeaways from Google’s Updated Link Guidance]( By Roger Montti Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google's updated SEO Link Best Practices. Google can use the Title attribute if the anchor text is missing. The title attribute applied to a link element can be used in place of an anchor text if the anchor text is missing. For example, Google would use the title attribute in the following link as an anchor text: [Keep Reading...]( Sponsored [See Which Organic Keywords Drive Conversions and Revenue]( By Keyword Hero Upgrade your Google Analytics and replace (not provided) with almost all of organic keywords. Monitor the performance metrics for each organic keyword. GA4-Compatability coming very soon. [Try It Free]( News, SEO [Google Updates Help Article On Link Best Practices]( By Matt G. Southern Learn Google's best practices for making links crawlable, including guidance on anchor text, internal links, and external links. [Read Now...]( News, WordPress [WordPress Vulnerability: ShortPixel Enable Media Replace Plugin]( By Roger Montti National Vulnerability Database published a vulnerability advisory about the ShortPixel Enable Media Replace WordPress plugin used by over 600,000 websites. A high severity vulnerability was discovered that could allow an attacker to upload arbitrary files. [Read Now...]( Sponsored [[SEO Audit] Run it Immediately to Stay Ahead in 2023]( By WebCEO Run this SEO audit to dominate search results in 2023. [Run an In-depth SEO Audit]( SEO Strategy [Building An Integrated Search Strategy]( By Gerald Murphy Search marketers need to transform. Looking at all your audiences and connecting them to relevant search engines, not just Google, truly allows digital marketers to transform. Every search engine is different. Different in results, by modes of search and keyword intent (i.e. what keywords we use on each search engine). It is not possible to duplicate what you are doing on Google and think it will work on YouTube and/or Amazon (or any other search engine for that matter). If your company is currently only doing SEO, review Amazon and YouTube performance on Google. This is the easiest way to start getting teams to think and get them to understand that each engine is different. Understanding Amazon performance on Google at a keyword level, can add another dimension to keyword intent. Categorize your keywords into the four stages of the buyer’s journey: Awareness, consideration, decision, and inspiration. This will help you align your keywords by search engine too. [Read Now...]( News, Tools [Google Analytics: New Features For Managing Large Data Sets]( By Matt G. Southern Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. [Read Now...]( Webinar [[WEBINAR] 5 Ways To Combine SEO & PPC For More Effective Marketing ROI]( By Search Engine Journal Join this webinar as Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, walk you through five ways you can effectively leverage both paid and organic search to grow your business. [Register Now]( News, TikTok [TikTok Launches 5-Day Trivia Event With Cash Prizes]( By Matt G. Southern TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days. [Read Now...]( LinkedIn, News [LinkedIn: Top 10 In-Demand Skills In 2023]( By Matt G. Southern Learn the most in-demand skills for 2023, according to LinkedIn's annual report, featuring both soft and hard skills. [Read Now...]( News, SEO [Google Chrome Lighthouse 10 Contains Two New Audits]( By Roger Montti The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors. [Read Now...]( [image]( Podcast [How To Scale Your PPC & Advertising Way Beyond Google Ads - Ep. 302]( [Read More ...]( Upcoming Events February 22 at 2 pm ET 5 Ways To Combine SEO & PPC For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor [Register Now]( February 23 at 10 am ET Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console Topic: SEO | Sponsor: SEJ-Google [Register Now]( March 1 at 2 pm ET Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy [Register Now]( March 15 at 2 pm ET Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Digital Marketing Specialist]( Search Engine Journal, 100% Remote [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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