-

are supposed to be used to indicate what a section of a webpage is about. Furthermore the heading elements have a ranking order, with the

being the highest rank of importance and the

being the lowest level of importance. The heading element purpose is to label what a section of content is about. HTML specifications allow the use of multiple

elements. So, technically, using more than one

is perfectly valid. [Keep Reading...]( Sponsored [Global Marketing Day 2023]( By SEMRUSH Unique 24-hour conference with world’s leading marketers. Plug in online from anywhere in the world for free. [Register for Free]( Content Creation, SEO [AI Content Detection Software: Can They Detect ChatGPT?]( By Vahan Petrosyan We live in an age when AI technologies are blooming, and the world was taken by storm with the introduction of Chat.G.P.T. It is capable of accomplishing a wide range of tasks, but writing articles is one of the tasks Chat.G.P.T. is doing particularly well. Besides benefits AI also brings challenges overcoming, which is not straightforward. If you think about ranking an article in Google written by Chat.G.P.T., think for a moment, if the above tools were able to recognize them as AI-generated, for Google detecting them would be a piece of cake. On top of that, they have quality raters who probably will train their system to recognize A.I.-written articles even better by manually marking them if they find such. So my advice would be not to build your content strategy on Chat.G.P.T.-generated content but use it merely as an assistant tool. [Read Now...]( SEO [Email Marketing: An In-Depth Guide]( By Brian Frederick If you have an email address of your own, and it’s probably safe to assume that you do, you’re likely already at least somewhat familiar with the concept of email marketing. But just to avoid any potential confusion, let’s start with a definition: Email marketing is a type of direct marketing that uses customized emails to inform customers and potential customers about your product or services. There’s a reason why email marketing is prevalent in the modern world – it works. And that means you should be using it to promote your brand and drive sales. Hopefully, by this point, you have a good idea of not only what it can do for you, but how it works and how to create and optimize your own campaigns. There’s really no better way to connect with our audience and convey the value of your brand. [Read Now...]( Search Engine Journal [Enterprise SEO: 7 Use Cases To Scale & Improve Website Optimization]( By Webinar Join this webinar to say goodbye to inefficient processes and start building new strategies into your SEO optimization approach. Learn to stay on top of website improvements. Discover which site optimizations to keep top of mind – beyond search: accessibility, user experience, compliance, etc. Webinar begins Wednesday, February 8 at 2 pm ET. [Save My Seat]( Marketing Analytics, News [Google’s Q4 Report: The Challenges & Opportunities For Marketers]( By Matt G. Southern Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. [Read Now...]( News, SEO [How to Block ChatGPT From Using Your Website Content]( By Roger Montti There is concern about the lack of an easy way to opt out of having one's content used to train large language models (L.L.Ms) like ChatG.P.T. There is a way to do it, but it's neither straightforward or guaranteed to work. Large Language Models (LLMs) are trained on data that originates from multiple sources. Many of these datasets are open source and are freely used for training AIs. [Read Now...]( Search Engine Journal [Enterprise Optimization Strategies For A Compliant, High-Performing Website]( By Webinar Join this webinar to say goodbye to inefficient processes and start building new strategies into your SEO optimization approach. Learn to stay on top of website improvements. Discover which site optimizations to keep top of mind – beyond search: accessibility, user experience, compliance, etc. Webinar begins Wednesday, February 8 at 2 pm ET. [Save My Seat]( Digital Trends, News [Response to ChatGPT $20 Plan: Take My Money!]( By Roger Montti OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Lower priced subscriptions may be offered at some point in the future. [Read Now...]( News, SEO [Google’s Mueller Criticizes Negative SEO & Link Disavow Companies]( By Roger Montti John Mueller recently made strong statements against SEO companies that provide negative SEO and other agencies that provide link disavow services outside of the tool's intended purpose, saying that they are "cashing in" on clients who don't know better. [Read Now...]( Lead Generation, SEO [Lead Generation: How To Get Started]( By Brian Frederick If it’s your job to attract these potential customers, you know the struggles of generating high quality leads. And to make matters worse, what worked in the past doesn’t always work today. What’s a marketer to do? Don’t worry, we’re here to help. In the course of this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract, as well as give you some strategies and examples for lead gen that you can put to use right away. No one ever said it was easy to find, score and qualify leads, but hopefully by this point, you’ve seen that it’s not nearly as difficult as you imagined. There are a lot of great strategies you can employ to attract new leads and nurture existing ones. And if you only take a single thing away from this make it this: Put most of your efforts into higher-quality leads, because they’re the ones who are most likely to make a purchase. [Read Now...]( [image]( Podcast [ChatGPT & Search? 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