SEJ Today: 12 Great Link Building Tools That Are Essential To Your Success

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, January 19, 2023 [Read the Article]( Link Building, SEO, Tools [12 Great Link Building Tools That Are Essential To Your Success]( By Kevin Rowe Link-building strategies, along with SEO tools, have certainly changed over the years. Since the old automated link-building tools that automatically placed content like KontentMachine or GSA’s Search Engine Ranker, modern tools have moved to manual research and outreach platforms. Tools that many of my link-building colleagues and I use today look more like ones used for public relations (PR) rather than link-building. However, there are still tools specific to link building that aren’t going anywhere. These can be divided into four categories: Emerging technologies powered by AI can make the link-building process easier. [Keep Reading...]( Sponsored [Increase Your Marketing ROI With Semrush]( By SEMRUSH With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t. [Try Now Free]( SEO, Tools [Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know]( By Angie Nikoleychuk It may not look like one of the fancy, paid SEO tools you're used to logging into, but Excel remains one of the most versatile and powerful tools in an SEO professional's toolbox. You can use Excel to track and analyze key metrics such as rankings, website traffic, and backlinks. Use it to create and update meta tags, track and analyze competitors' S.E.O. strategies and performance, build automated reports, and take care of many of the data tasks you'll encounter every day. Combine your Excel knowledge with Python, Tableau, R, and other tools, and there is nothing you can't do. If you've never worked with data before, you'll find Excel has a bit of a learning curve, but you can use it right from the start. And it's flexible enough to scale and grow, and your site grows. [Read Now...]( Content Strategy, SEO [What Is Newsjacking: 5 Examples That Get It Right]( By Matt Bertram So thanks to tactics like newsjacking, becoming top of mind for users has never been easier for brands. In many instances, brands have used newsjacking to put themselves in the middle of the conversation and demonstrate their media prowess. However, attaching your brand to a viral story and being tone-deaf on certain issues can land you straight in the middle of a tweetstorm of criticism. Overall, newsjacking is a very effective strategy for increasing your brand’s reach and acquiring publicity. However, newsjacking requires tact and focus for proper execution, as well as good timing. Follow these examples above to successfully newsjack a story and help your brand reach new eyeballs. [Read Now...]( Search Engine Journal [On-Page SEO Template]( By HubSpot Save time with content planning and rank higher on Google with the help of this SEO template from Search Engine Journal and HubSpot. • Organize your on-page SEO strategy • Coordinate pages and keywords more easily • Track changes and results all in one place [Get Your Template + Guide]( LinkedIn, News [LinkedIn: Top 25 Fastest Growing Jobs]( By Matt G. Southern LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country. [Read Now...]( News, SEO [Google Removes Embedded Podcasts From Search Results]( By Matt G. Southern Google has quietly removed embedded podcasts from search results. Users will no longer be able to listen to podcast episodes directly from the SERPs. [Read Now...]( Search Engine Journal [Read More]( By HubSpot Save time with content planning and rank higher on Google with the help of this SEO template from Search Engine Journal and HubSpot. • Organize your on-page SEO strategy • Coordinate pages and keywords more easily • Track changes and results all in one place [Get Your Template + Guide]( News, Twitter [Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out]( By Matt G. Southern Twitter's advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. [Read Now...]( Ask an SEO [When Is The Right Time To Do A Content Audit For SEO?]( By Adam Riemer There is no right or wrong answer for when to do a content audit as each site is unique, but there are signals it is time to do a content review. And an annual performance audit doesn't hurt either. One thing to be careful of is changing things just because you got a temporary ding, a C-suite executive panics because of seasonality, or there are fluctuations during a search engine update. Many times when search engines like Google update, they do a rollback and good content and pages will come back. Don't rely on updates to be a sign it's time to audit your content exclusively. When you're about six months from your busy season, check to see if you're currently showing up for your most important terms. If you're not, do the same exercise as above and begin looking at how you can improve your copy. I start around eight months in advance, but that's because I like to do more testing than is necessary, six months is enough time so you can get to content and code freeze three and four months before your busy season starts. [Read Now...]( Enterprise SEO, SEO [A Guide To Enterprise SEO Strategy For SaaS Brands]( By Matt Bertram In some ways, a managed or automated troubleshooting model could be a positive piece of marketing material. But if your SaaS platform has a notoriously high learning curve, such as Salesforce, and you use a self-service model for customer support, you may need to invest heavily in educational materials and tutorials to assist customers as they learn about your products. Using a mix of P.P.C. for brand exposure, content to build authority, and organic S.E.O. to scale customer acquisition will provide the best strategy to scale an early-stage SaaS business. Furthermore, promoting high-level content like a white paper over advertisements, email, social media, and all other channels is a great way to earn exposure, build links, and drive traffic to your site. Combine your P.P.C. and S.E.O. keyword research to optimize your funnel and create a consistent marketing strategy that nurtures users from awareness to the decision stage. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now ...]( Upcoming Events January 25 at 2 pm ET How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS [Register Now]( February 8 at 2 pm ET Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar [Register Now]( February 15 at 2 pm ET How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS [Register Now]( Digital Marketing Job of the Day [Marketing Communications Manager]( Galvanize Therapeutics, Inc., Redwood City, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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