SEJ Today: YouTube Launches New Analytics & Custom Shorts Thumbnails

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, January 18, 2023 [Read the Article]( News, YouTube [YouTube Launches New Analytics & Custom Shorts Thumbnails]( By Matt G. Southern In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The new analytics data will give creators a breakdown of subscribers gained by content type and information about the content their audience is watching across formats. For the first time, channels can customize thumbnails for Shorts videos, which has the potential to drive more clicks and views. Here's more about all the recent updates for YouTube video creators. Subscribers Per Content Type YouTube has added a feature to Studio Analytics that allows creators to view a breakdown of the number of subscribers gained for different types of content. [Keep Reading...]( Sponsored [Increase Your Marketing ROI With Semrush]( By SEMRUSH With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t. [Try Now Free]( Ask an SEO [When Is The Right Time To Do A Content Audit For SEO?]( By Adam Riemer There is no right or wrong answer for when to do a content audit as each site is unique, but there are signals it is time to do a content review. And an annual performance audit doesn't hurt either. One thing to be careful of is changing things just because you got a temporary ding, a C-suite executive panics because of seasonality, or there are fluctuations during a search engine update. Many times when search engines like Google update, they do a rollback and good content and pages will come back. Don't rely on updates to be a sign it's time to audit your content exclusively. When you're about six months from your busy season, check to see if you're currently showing up for your most important terms. If you're not, do the same exercise as above and begin looking at how you can improve your copy. I start around eight months in advance, but that's because I like to do more testing than is necessary, six months is enough time so you can get to content and code freeze three and four months before your busy season starts. [Read Now...]( Enterprise SEO, SEO [A Guide To Enterprise SEO Strategy For SaaS Brands]( By Matt Bertram In some ways, a managed or automated troubleshooting model could be a positive piece of marketing material. But if your SaaS platform has a notoriously high learning curve, such as Salesforce, and you use a self-service model for customer support, you may need to invest heavily in educational materials and tutorials to assist customers as they learn about your products. Using a mix of P.P.C. for brand exposure, content to build authority, and organic S.E.O. to scale customer acquisition will provide the best strategy to scale an early-stage SaaS business. Furthermore, promoting high-level content like a white paper over advertisements, email, social media, and all other channels is a great way to earn exposure, build links, and drive traffic to your site. Combine your P.P.C. and S.E.O. keyword research to optimize your funnel and create a consistent marketing strategy that nurtures users from awareness to the decision stage. [Read Now...]( Sponsored [[Detect Toxic Links] After the Recent Google Link Spam Update]( By WebCEO Detect toxic backlinks by scanning your sites with WebCEO’s free trial. [Get Rid Of Toxic Backlinks]( Digital Strategy, SEO [What Is A Conversion Funnel? Optimize Your Customer Journey]( By Lemuel Park Every customer's journey with a company is unique. From the moment they become aware of your brand to the successful completion of their goal, there are numerous steps in between that – each requiring tailored approaches from internal perspectives for maximum success. Understanding and optimizing these customers' journeys allow you to provide an experience that could lead them back time after time. From providing insights into what consumers are looking for and understanding intent for content, S.E.O. helps at all stages of the buyers' journey. To effectively reach and engage modern customers, brands must recognize the complexity of consumer intent. This widens search beyond a marketing tactic to a broad discipline that encompasses funnel optimization and customer experience management – enabling a more robust connection between a company and consumer – and conversion. [Read Now...]( News, Tools [Microsoft & OpenAI Bring AI Models to Developers Worldwide]( By Matt G. Southern Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. [Read Now...]( Search Engine Journal [Read More]( By HubSpot Save time with content planning and rank higher on Google with the help of this SEO template from Search Engine Journal and HubSpot. • Organize your on-page SEO strategy • Coordinate pages and keywords more easily • Track changes and results all in one place [Get Your Template + Guide]( SEO, Technical SEO [Website Indexing For Search Engines: How Does It Work?]( By Dave Davies Website indexing is one of the first steps (after crawling) in a complex process of understanding what webpages are about for them to be ranked and served as search results by search engines. Understanding how Google and Bing approach crawling and indexing websites is essential for technical S.E.O. and useful in developing strategies for improving search visibility. Indexing is where the ranking process begins after a website has been crawled. Indexing essentially refers to the adding of a webpage’s content into Google to be considered for rankings. When you create a new page on your site, there are a number of ways it can be indexed. [Read Now...]( Content Trends, YouTube [The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022]( By Greg Jarboe This brings us to YouTube’s lists of “trending videos” and “top Shorts” for 2022. To learn important lessons that can be applied in 2023, we need to realize that YouTube’s discovery system uses both absolute and relative watch time as signals when deciding audience engagement. Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos and absolute watch time is more important for longer videos. Looking back at YouTube’s lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: One size does not fit all. Different metrics matter when measuring different types of video and different types of ads are better for different marketing objectives. [Read Now...]( Digital Marketing, SEO [From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing]( By David Boyle With ChatG.P.T., you'll finally be able to harness the power of A.I. to make informed, data-driven decisions about meeting your audience's needs. But ChatG.P.T. is more than just a tool – it's also a way of thinking about how to balance human creativity with data-driven technology. In this article, we'll explore the many benefits of using ChatG.P.T. in marketing, as well as some of the challenges and pitfalls to watch out for. Our biggest lesson? Keep learning and experimenting. As with any new technology, it's important to keep learning and experimenting with ChatG.P.T. in order to get the most out of it. This may mean reading up on best practices, trying out new prompts and tasks, or simply playing around with the tool to see what results you get. The more you learn and experiment with ChatG.P.T., the more you'll be able to use it to improve your marketing efforts. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now ...]( Upcoming Events January 25 at 2 pm ET How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS [Register Now]( February 8 at 2 pm ET Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar [Register Now]( February 15 at 2 pm ET How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS [Register Now]( Digital Marketing Job of the Day [Marketing Director]( Crye-Leike®, REALTORS®, Chattanooga, TN, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2023 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â