SEJ Today: From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, January 17, 2023 [Read the Article]( Digital Marketing, SEO [From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing]( By David Boyle Welcome to the future of marketing, where artificial intelligence and human expertise come together like never before. Meet ChatGPT, the revolutionary tool that is changing the game. With ChatGPT, you'll finally be able to harness the power of AI to make informed, data-driven decisions about meeting your audience's needs. But ChatGPT is more than just a tool – it's also a way of thinking about how to balance human creativity with data-driven technology. In this article, we'll explore the many benefits of using ChatGPT in marketing, as well as some of the challenges and pitfalls to watch out for. [Keep Reading...]( Sponsored [Increase Your Marketing ROI With Semrush]( By SEMRUSH With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t. [Try Now Free]( SEO, Technical SEO [Website Indexing For Search Engines: How Does It Work?]( By Dave Davies Website indexing is one of the first steps (after crawling) in a complex process of understanding what webpages are about for them to be ranked and served as search results by search engines. Understanding how Google and Bing approach crawling and indexing websites is essential for technical S.E.O. and useful in developing strategies for improving search visibility. Indexing is where the ranking process begins after a website has been crawled. Indexing essentially refers to the adding of a webpage’s content into Google to be considered for rankings. When you create a new page on your site, there are a number of ways it can be indexed. [Read Now...]( Content Trends, YouTube [The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022]( By Greg Jarboe This brings us to YouTube’s lists of “trending videos” and “top Shorts” for 2022. To learn important lessons that can be applied in 2023, we need to realize that YouTube’s discovery system uses both absolute and relative watch time as signals when deciding audience engagement. Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos and absolute watch time is more important for longer videos. Looking back at YouTube’s lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: One size does not fit all. Different metrics matter when measuring different types of video and different types of ads are better for different marketing objectives. [Read Now...]( Search Engine Journal [On-Page SEO Template]( By HubSpot Save time with content planning and rank higher on Google with the help of this SEO template from Search Engine Journal and HubSpot. • Organize your on-page SEO strategy • Coordinate pages and keywords more easily • Track changes and results all in one place [Get Your Template + Guide]( News, Twitter [Twitter Cuts Off Access To Third-Party Apps]( By Matt G. Southern In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitteriffic and Tweetbot. [Read Now...]( SEO [Sitelinks: What Are They & How Do You Get Them?]( By Corey Morris As a site owner or brand, the variance in types of elements and content means there’s often a lot of noise or content to contend with to gain the visibility you want organically for your brand and if you’re trying to amplify your ads. The larger the space and more real estate you can own in the SERPs, the better your chances of gaining the clicks and website traffic that you want from your target audience. An important, and often overlooked, aspect of the SERPs and your opportunity to gain visibility is through sitelinks. Owning as much real estate as possible in the SERPs for organic results is a key goal for S.E.O. and can have a positive impact on impressions and clicks to your site. With a lot of other competing types of non-organic content in the SERPs, you want to have as much visibility and control as possible. Through leveraging the opportunity to have sitelinks give you a larger amount of space, deeper links, and providing more context to searchers before they enter the site, you can see many positive impacts. [Read Now...]( Search Engine Journal [Read More]( By HubSpot Save time with content planning and rank higher on Google with the help of this SEO template from Search Engine Journal and HubSpot. • Organize your on-page SEO strategy • Coordinate pages and keywords more easily • Track changes and results all in one place [Get Your Template + Guide]( Careers, SEO [Will ChatGPT Take Your Job?]( By Brian Frederick At the moment, the way A.I. systems are trained means they don’t have access to the latest events, which makes them unsuitable for breaking news and new developments. Furthermore, A.I. is not yet capable of matching a human writer’s variation of word order, sentence structure, and word choice. Nor is it capable of understanding the needs and desires of its intended audience, which will make it incredibly difficult to build the connection and empathy of copy written by a living person. While it does seem likely that automated intelligence will subsume some of the roles of professional writers, the day it will replace them entirely is far off. And even then, humans’ desire to create will still likely keep writing a popular activity. With that said, there are some industries that are more likely to be replaced by machines in the next few years or decades. These include positions like receptionist, many customer service jobs, driving jobs including taxi drivers and truckers, and soldiers. But one thing is certain – for every position they replace, they will pay for it in other ways, including new opportunities or increased leisure time. Don’t fear what ChatG.P.T. could mean for your career, but instead celebrate how much it and tools like it will make your life better. [Read Now...]( Content Strategy [Downloadable Content Strategy Template And How To Use It]( By Brian Frederick A content strategy is a tangible plan outlining how you will use content to achieve your business goals. It should include tactics to target your audience at every stage of the marketing funnel, from awareness to loyalty. By ensuring you’re not just aimlessly creating content for its own sake, it lets you create more effective work that drives action. A content marketer’s work is never done, but that’s okay. What you learn today will benefit you tomorrow. Don’t be afraid to go off-script if the situation demands it. With that said, you should stick to your content strategy as much as possible. [Read Now...]( Ecommerce, News [Google Cloud Launches New AI Tools for Retailers]( By Matt G. Southern Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. 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