SEJ Today: Will ChatGPT Take Your Job?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, January 16, 2023 [Read the Article]( Careers, SEO [Will ChatGPT Take Your Job?]( By Brian Frederick ChatGPT has all the signs of being a technological game-changer. But will ChatGPT take your job? A chatbot powered by machine learning and vast amounts of data, it interacts with users in an incredibly realistic way. But this OpenAI-created model does much more than just carry on virtual conversations. It can generate content like poems or term papers, debug code, answer queries, and more. This is an exciting development. But on a personal level, it’s more than a little worrying – particularly regarding its impact on job security. If technology reaches a level where it can perform your job as well or better than you can, what are you going to do for a living? [Keep Reading...]( Sponsored [Increase Your Marketing ROI With Semrush]( By SEMRUSH With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t. [Try Now Free]( SEO [Sitelinks: What Are They & How Do You Get Them?]( By Corey Morris As a site owner or brand, the variance in types of elements and content means there’s often a lot of noise or content to contend with to gain the visibility you want organically for your brand and if you’re trying to amplify your ads. The larger the space and more real estate you can own in the SERPs, the better your chances of gaining the clicks and website traffic that you want from your target audience. An important, and often overlooked, aspect of the SERPs and your opportunity to gain visibility is through sitelinks. Owning as much real estate as possible in the SERPs for organic results is a key goal for S.E.O. and can have a positive impact on impressions and clicks to your site. With a lot of other competing types of non-organic content in the SERPs, you want to have as much visibility and control as possible. Through leveraging the opportunity to have sitelinks give you a larger amount of space, deeper links, and providing more context to searchers before they enter the site, you can see many positive impacts. [Read Now...]( Content Strategy [Downloadable Content Strategy Template And How To Use It]( By Brian Frederick A content strategy is a tangible plan outlining how you will use content to achieve your business goals. It should include tactics to target your audience at every stage of the marketing funnel, from awareness to loyalty. By ensuring you’re not just aimlessly creating content for its own sake, it lets you create more effective work that drives action. A content marketer’s work is never done, but that’s okay. What you learn today will benefit you tomorrow. Don’t be afraid to go off-script if the situation demands it. With that said, you should stick to your content strategy as much as possible. [Read Now...]( SEJ Webinar [Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence]( By Search Engine Journal Want to learn how you can boost your search rankings and maintain a healthy, compliant, high-performing website? Register for this webinar and discover a fresh approach to scaling an enterprise-level SEO program. [Register Now]( Ecommerce, News [Google Cloud Launches New AI Tools for Retailers]( By Matt G. Southern Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. [Read Now...]( Digital Advertising, News, WordPress [Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites]( By Roger Montti Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month. [Read Now...]( SEJ Webinar [[Webinar] Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence]( By Search Engine Journal Want to learn how you can boost your search rankings and maintain a healthy, compliant, high-performing website? Register for this webinar and discover a fresh approach to scaling an enterprise-level SEO program. [Register Now]( Ecommerce, Pinterest [How To Use Pinterest For Ecommerce]( By Atul Jindal Pinterest is an underused goldmine of ecommerce success. Leverage its potential by creating outstanding pins and sharing them through your business accounts. Make sure your content aligns with your audience's preferences and goes out regularly and frequently to stay on top of your customer's minds. Pinterest bursts with potential. But it also has its own playbook. It is different and requires a unique approach to win. From investing in Pinterest ads to building a consistent posting schedule, in this blog, you'll find some best practices and tips on building successful Pinterest marketing campaigns. But before we get to that, let's first talk about whether Pinterest is good for ecommerce. [Read Now...]( Social Media Advertising, TikTok [Key Insights From TikTok In The What’s Next 2023 Trend Report]( By Greg Jarboe Over the last year, the global TikTok community has outgrown its Gen Z stereotype. They have reimagined entertainment, shared real, personal stories that have brought communities together, and even helped others discover new ways of thinking. This has prompted brands of all sizes worldwide to create new kinds of content on TikTok to engage these communities, or sponsor TikTokers who can create engaging content for them. These shifts are documented in TikTok’s What's Next 2023 Trend Report, the social video platform’s third annual trend forecast. And checking it out can help digital advertisers, content marketers, and social media marketers understand how consumers' wants and needs will change in the upcoming year. And that should change their social media marketing strategies, both on and off TikTok. [Read Now...]( Content Marketing, Content Strategy, SEO [Free Content Plan Template To Adapt To Your Needs]( By Brian Frederick A content plan is a document that defines all the marketing content and assets you need to implement your content marketing strategy. This includes everything from blogs and social media posts to search engine optimization research and white papers. It will directly align with your marketing funnel, with each included asset corresponding with one of its stages: awareness, consideration, conversion and loyalty. Creating a successful content plan isn’t difficult, but it does take a bit of work. However, if you’re serious about achieving your marketing goals, it’s something you need to do. And be aware your positions, goals and criteria will evolve over time, and your content should evolve alongside it. Now get out there and make something great. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now ...]( Upcoming Events January 25 at 2 pm ET How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS [Register Now]( February 8 at 2 pm ET Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar [Register Now]( February 15 at 2 pm ET How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS [Register Now]( Digital Marketing Job of the Day [VP of Marketing]( Design Loves Detail, Saint George, UT, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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