SEJ Today: Advertisers React To Google’s ‘Remove Redundant Keywords’ Update

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, January 10, 2023 [Read the Article]( News, PPC [Advertisers React To Google’s ‘Remove Redundant Keywords’ Update]( By Brooke Osmundson What way to ring in the new year with a fresh Google Ads update? On January 4, Google emailed advertisers who currently have the auto-applied suggestion "remove redundant keywords" enabled on their accounts. The email stated starting January 19, Google will begin removing redundant keywords across different match types. First reported by Robert Brady via Twitter, advertisers quickly took to numerous social media outlets to share their concerns over the new update. Currently, one of Google's auto-applied suggestions allows the system to remove redundant keywords of the same match type within the same ad group. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( News, SEO [Google’s John Mueller: Move JavaScript Below HTML Headers]( By Matt G. Southern Google's John Mueller suggests placing JavaScript code below the HTML header tag to make sure that search crawlers can fully understand your website. [Read Now...]( Careers [Four-Day Work Week: Pilot & Early Challenges [An SEJ Case Study, Part 1]]( By Ben Steele In September, Search Engine Journal staff voted to approve a trial run of a four-day work week program! We’re running the program in partnership with 4 Day Week Global as a six-month pilot. One of the key tenets of the trial internally is that it’s employee-led. That’s why leadership asked for an employee vote on whether to begin the trial. We’re about halfway into the program, and while we still have many kinks to work out, the overall sentiment is positive. We definitely have some big questions to answer and some big workflow issues to tackle. The four-day work week not only gives us more control over our personal lives but also pushes us to solve existing problems that we may not have otherwise prioritized. [Read Now...]( Sponsored [[Marketing Guide] 8 Steps To A Winning Inbound Strategy]( By Conductor Power your inbound strategy in this free guide from Conductor [Learn How]( Ecommerce, WordPress [How To Create A WordPress Ecommerce Website]( By Roger Montti WordPress is a stable platform for creating an ecommerce store, offering virtually unlimited options for almost any need. These are the top considerations for achieving a successful online sales presence with WordPress. WordPress is the most flexible platform for online sales available today. Bluehost created a point-and-click ecommerce platform that rivals any other closed-source platform. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one day or go out of business. [Read Now...]( Instagram, Social Media, YouTube [The Top 100 Social Media Influencers Worldwide]( By Brian Frederick Before we start listing off the movers and shakers in the world of social media, let’s first talk about what exactly it means to be an influencer. As you can probably guess, a social media influencer has established credibility within a certain niche. This person then uses this authority to connect with a large audience on various social platforms. Considering the average internet user spends more than two hours per day on social media, this offers a ton of potential. Savvy marketers can in turn, partner with these influencers to promote their brands. Sometimes these individuals are celebrities using their social handles to influence purchasing decisions, while in others, they’re famous for being influencers. When an influencer makes a recommendation for a product or service, you can be sure their fans are listening. And that makes them an incredibly powerful marketing tool. But don’t think you have to partner with someone with tens of millions of social media followers to benefit your brand. Micro-influencers or those with between 10,000 and 100,000 followers are often a lot more accessible – and can be extremely effective, particularly if your brand falls into a niche. [Read Now...]( SEJ Webinar [[Webinar] How To Supercharge Your Keyword Research With Powerful Topic Clustering]( By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. [Register Now]( News, Tools [Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook]( By Matt G. Southern Microsoft is reportedly considering adding OpenAI's ChatGPT technology to its Office software to improve efficiency and productivity. 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