SEJ Today: How To Create B2B Google Ads Campaigns That Nurture And Convert Customers

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, January 2, 2023 [Read the Article]( PPC [How To Create B2B Google Ads Campaigns That Nurture And Convert Customers]( By Adriana Stein In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has the potential for a quick return on investment (ROI). But for that scenario to happen, you’ve got to have the right strategy and tactics in place. Lucky for you, this article will take you from, “I don’t know where to focus my time & budget,” to “I’m managing my Google Ads budget & collecting B2B leads like a boss.” In fact, Google Ads is among the top most effective paid channels because you can understand the level of “purchase intent” based on the type of keyword used. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Social Media, YouTube [The 30 Most-Subscribed YouTube Individuals]( By Shelley Walsh MrBeast has just overtaken PewDiePie to be the most-subscribed YouTube individual. This is the first time in ten years there’s been a change at the top of the most-subscribed YouTuber leaderboard. As of December 2022, MrBeast is the most-subscribed YouTuber with 116 million subscribers. PewDiePie is the second most popular with 111 million subscribers. Currently, the most-subscribed channel on YouTube is T-Series, an Indian record label and film studio. T-Series was the first channel to reach 100 million subscribers in 2019 and first to 200 million in 2021. T-series currently holds twice as many subscribers than the top individual YouTuber. [Read Now...]( Digital Trends, Social Media [Expert Social Media Marketing Predictions For 2023]( By Bea Canuel Several trends are contributing to that, from what other social media players are going through to the way social media is increasingly embracing augmented reality (A.R.) and virtual reality (V.R.) formats – a space where TikTok is uniquely positioned to lead. TikTok will continue to benefit from weaknesses across other digital media platforms. In 2023, we are going to continue to see a shift for content creators and businesses to focus on short vertical videos. We already see the emerging popularity of short-duration vertical videos across the major social networks, and this is what marketers should be focussing on. [Read Now...]( SEJ Webinar [How To Supercharge Your Keyword Research With Powerful Topic Clustering]( By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. [Register Now]( News, SEO [Is This Google’s Helpful Content Algorithm?]( By Roger Montti Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. [Read Now...]( News, SEO [How The ChatGPT Watermark Works And Why It Could Be Defeated]( By Roger Montti OpenAI's ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarking works and why there may be a way to defeat it. [Read Now...]( SEJ Webinar [[Webinar] How To Supercharge Your Keyword Research With Powerful Topic Clustering]( By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. [Register Now]( SEO, Technical SEO [URL Redirects For SEO: A Technical Guide]( By Vahan Petrosyan Redirects for S.E.O. should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, there is much more going on, and it’s surprisingly enjoyable to discover. Website redirects tell browsers and search engines information about a U.R.L. and where to find the webpage. A U.R.L. redirect involves code implemented to a specific U.R.L., or a group of U.R.Ls., so that the user (or search engine) is sent to a different page to the actual U.R.L. that was input or clicked. [Read Now...]( Ask an SEO [Let’s Talk About Old Content And Redirect Chains]( By Ryan Jones If it's harmful or no longer relevant, like a blog post on how to grow your Google+ following, you can just go ahead and delete it. If it's useful, you're left with a few options. Re-write it or combine it with other content to see if you can get more traffic to it. If you already have more updated or more relevant content, go ahead and 301 redirect it to that content. If it no longer applies to your website or business, go ahead and delete it. There's no negative effect or penalty from having redirect chains. Sure they aren't ideal. They will add a few minutes of load time for your page, and they might not send 100% of the PageRank value through to the destination, but all that is minimal and honestly over-thinking S.E.O. When deciding if you should redirect or delete content, use the rubric above, and don't worry about redirect chains. [Read Now...]( Technical SEO, Web Dev SEO [Chrome Canary Features For Technical SEO]( By Umair Malik In this piece, I explore ways to improve communication with your dev team. Chrome's developer tools have the data devs need to fix issues faster. We'll see how the Canary browser is a great place to start a technical S.E.O. audit. I'll share new feature updates S.E.O. pros should be testing today. A site must look, feel, navigate, load fast and be accessible to perform well and score high on usability. Delightful design and fast browsing allow for better visibility on search. We're seeing better-looking websites now but it can come at the cost of a good user experience. Do dev teams consider the environmental cost of shipping bloated websites? A website loads the way our developers build them. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now...]( Upcoming Events January 25 at 2 pm ET How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS [Register Now]( Digital Marketing Job of the Day [Marketing Manager Digital]( LIKELIHOOD Seattle,  Seattle, WA, USA, Salary: $56K/year-$80K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2023 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â