SEJ Today: How The ChatGPT Watermark Works And Why It Could Be Defeated

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, December 30, 2022 [Read the Article]( News, SEO [How The ChatGPT Watermark Works And Why It Could Be Defeated]( By Roger Montti OpenAI's ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarking works and why there may be a way to defeat it. ChatGPT is an incredible tool that online publishers, affiliates and SEOs simultaneously love and dread. Some marketers love it because they're discovering new ways to use it to generate content briefs, outlines and complex articles. Online publishers are afraid of the prospect of AI content flooding the search results, supplanting expert articles written by humans. Consequently, news of a watermarking feature that unlocks detection of ChatGPT-authored content is likewise anticipated with anxiety and hope. [Keep Reading...]( Sponsored [Outrank Your SERP Rivals for Target Keywords]( By SEMRUSH Semrush’s SEO Content Template tool allows you to build tailored briefs, create relevant content, and outrank SERP rivals for your target keywords. [Try It Free]( SEO, Technical SEO [URL Redirects For SEO: A Technical Guide]( By Vahan Petrosyan Redirects for S.E.O. should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, there is much more going on, and it’s surprisingly enjoyable to discover. Website redirects tell browsers and search engines information about a U.R.L. and where to find the webpage. A U.R.L. redirect involves code implemented to a specific U.R.L., or a group of U.R.Ls., so that the user (or search engine) is sent to a different page to the actual U.R.L. that was input or clicked. [Read Now...]( Ask an SEO [Let’s Talk About Old Content And Redirect Chains]( By Ryan Jones If it's harmful or no longer relevant, like a blog post on how to grow your Google+ following, you can just go ahead and delete it. If it's useful, you're left with a few options. Re-write it or combine it with other content to see if you can get more traffic to it. If you already have more updated or more relevant content, go ahead and 301 redirect it to that content. If it no longer applies to your website or business, go ahead and delete it. There's no negative effect or penalty from having redirect chains. Sure they aren't ideal. They will add a few minutes of load time for your page, and they might not send 100% of the PageRank value through to the destination, but all that is minimal and honestly over-thinking S.E.O. When deciding if you should redirect or delete content, use the rubric above, and don't worry about redirect chains. [Read Now...]( SEJ Webinar [How To Supercharge Your Keyword Research With Powerful Topic Clustering]( By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. [Register Now]( Technical SEO, Web Dev SEO [Chrome Canary Features For Technical SEO]( By Umair Malik In this piece, I explore ways to improve communication with your dev team. Chrome's developer tools have the data devs need to fix issues faster. We'll see how the Canary browser is a great place to start a technical S.E.O. audit. I'll share new feature updates S.E.O. pros should be testing today. A site must look, feel, navigate, load fast and be accessible to perform well and score high on usability. Delightful design and fast browsing allow for better visibility on search. We're seeing better-looking websites now but it can come at the cost of a good user experience. Do dev teams consider the environmental cost of shipping bloated websites? A website loads the way our developers build them. [Read Now...]( Instagram, Social Media [Instagram Marketing: An In-Depth Guide]( By Brian Frederick Instagram has more than 2 billion monthly users. That’s billion, with a “b.” And 90% of those people are following at least one business on the app. With this in mind, it should be no surprise that Instagram bills itself as the “#1 media platform for building relationships with brands.” Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. In this guide, we’re going to take a look at how Instagram marketing works, why it’s effective and walk you through a strategy that can help you start attracting new followers and making sales – fast. [Read Now...]( SEJ Webinar [[Webinar] How To Supercharge Your Keyword Research With Powerful Topic Clustering]( By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. [Register Now]( SEO [“Ancient Apocalypse”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories]( By Ben Steele While search algorithms can inadvertently favor misinformation and help spread conspiracy theories, in this case, they’re benefitting the science community and average users by amplifying good-faith critique. “Ancient Apocalypse” remains well-reviewed, and its supporters have a lot of traction in search. But the increased performance of scientific critique is encouraging. Interested users do discover legitimate scientific research when they look into the series. The content is reaching people, and it’s inspiring them to examine the show critically. This is encouraging news for the overall quality of search. I think marketers can help here. S.E.O. professionals have the knowledge and resources to help amplify these messages. Perhaps we could consider it a little bit of search community service. [Read Now...]( Technical SEO [How To Get Google To Index Your Site (Quickly)]( By Brian Harnish Over time, you might find by looking at your analytics that your pages do not perform as expected, and they don't have the metrics that you were hoping for. In some cases, pages are also filler and they don't enhance the blog at all in terms of contributing to the overall topic. These low-quality pages are also usually not fully-optimized. Focusing your optimizations around improving indexing processes by using plugins like Index Now and other types of processes will also create situations where Google is going to find your site interesting enough to crawl and index your site quickly. Making sure that these types of content optimization elements are optimized properly means that your site will be in the types of sites that Google loves to see, and will make your indexing results much easier to achieve. [Read Now...]( News, WordPress [WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites]( By Roger Montti A WordPress anti-spam plugin with over 60,000 installations patched a PHP Object injection vulnerability that arose from improper sanitization of inputs, subsequently allowing base64 encoded user input. 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