SEJ Today: “Ancient Apocalypse”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, December 28, 2022 [Read the Article]( SEO [“Ancient Apocalypse”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories]( By Ben Steele The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. You may have heard about “Ancient Apocalypse”, a series in which host Graham Hancock proposes controversial theories about the origins of ancient civilizations. It spent a week trending in the global top 10 on Netflix, accruing around 24,620,000 watch hours between November 14th and November 20th, 2022. Netflix lends authority to the show by categorizing it as a “docuseries,” and IMDB classifies it as a “documentary” and “history.” But online, it’s been shrouded in controversy, and search algorithms might be rewarding good-faith critiques about the show from scientists and educators – as some working archeologists have deemed the show unsubstantiated pseudoscience at best, and dangerous misinformation at worst. [Keep Reading...]( Sponsored [Outrank Your SERP Rivals for Target Keywords]( By SEMRUSH Semrush’s SEO Content Template tool allows you to build tailored briefs, create relevant content, and outrank SERP rivals for your target keywords. [Try It Free]( Technical SEO [How To Get Google To Index Your Site (Quickly)]( By Brian Harnish Over time, you might find by looking at your analytics that your pages do not perform as expected, and they don't have the metrics that you were hoping for. In some cases, pages are also filler and they don't enhance the blog at all in terms of contributing to the overall topic. These low-quality pages are also usually not fully-optimized. Focusing your optimizations around improving indexing processes by using plugins like Index Now and other types of processes will also create situations where Google is going to find your site interesting enough to crawl and index your site quickly. Making sure that these types of content optimization elements are optimized properly means that your site will be in the types of sites that Google loves to see, and will make your indexing results much easier to achieve. [Read Now...]( News, WordPress [WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites]( By Roger Montti A WordPress anti-spam plugin with over 60,000 installations patched a PHP Object injection vulnerability that arose from improper sanitization of inputs, subsequently allowing base64 encoded user input. [Read Now...]( SEJ Webinar [How To Supercharge Your Keyword Research With Powerful Topic Clustering]( By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. [Register Now]( SEO, Tools [Best SEO Courses Online – Free & Paid Options]( By Loren Baker Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of the cost. Search engine optimization is one of those things. That’s not to say there’s no value in an S.E.O. specialist earning a degree – any education is a good thing, particularly if it’s in a related field like computer science, marketing, or communications. But as you probably know, the S.E.O. field is in a constant state of flux. And it’s more than competitors tweaking their strategies to jump ahead of you; it’s also regular and sometimes major changes to Google’s search algorithm. [Read Now...]( Content Creation, Content Marketing [6 Best Content Calendar Templates To Use In 2023]( By Donna Almonte If you want your content production to scale, you need to plan and execute with a well-thought-out strategy (while using limited resources.) And what better way to do that than with content calendars? They're essential tools for anyone who wants to create great content consistently. Content calendars are essentially time management systems that organize your workflow into weekly or daily blocks. This helps you stay organized and focused on creating high-quality content. [Read Now...]( SEJ Webinar [[Webinar] How To Supercharge Your Keyword Research With Powerful Topic Clustering]( By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. [Register Now]( Local Search, SEO [How To Target Multiple Cities Without Hurting Your SEO]( By Loren Baker Remember, Google's mission is to organize and deliver the most relevant and reliable information available to online searchers. Its goal is to give people exactly what they’re looking for. N.A.P. stands for name, address, and phone number. Generally, it stands for your business information online. [Read Now...]( News [What is ChatGPT And How Can You Use It?]( By Roger Montti OpenAI introduced a long-form question answering AI called Chat G.P.T. that answers complex questions in a conversational manner. It's a revolutionary technology because it's trained to learn what humans mean when they ask a question. As previously mentioned, Chat G.P.T. is envisioned as a tool that the public will eventually have to pay to use. Over a million users have registered to use Chat G.P.T. within the first five days since it was opened to the public. Chat G.P.T. is a remarkable tool and once it is used it's difficult to not feel that one is witnessing the disruption of multiple forms of information retrieval and the birth of a new era. [Read Now...]( Ask an SEO [What Is The Risk Of Focusing On A Competitor’s SEO Strategies?]( By Adam Riemer When everyone is focusing on each other, you can use this opportunity to do what they're missing and focus on winning. This situation also gives you a chance to look up related searches, entities and complementary topics. Once you have them, create related videos for YouTube and see if you can find influencers and content creators to bring attention to your content while your competitors are all doing the same thing. Features could be lifestyle shots, testimonials, F.A.Qs, specs, or even extra copy blocks that share uses for the product and compatibility information. By focusing on your own path you set yourself up for success. And by keeping an eye on what everyone else is doing, you can learn from their mistakes, especially if they crash and burn themselves. And when they do, jump in and take over. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now...]( Upcoming Events January 25 at 2 pm ET How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS [Register Now]( Digital Marketing Job of the Day [Director of Marketing Operations]( Valo Holdings Group,  Cape Coral, FL, USA, Salary: $80K/year-$100K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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